Boots has announced that it will change the terms of its loyalty scheme and offer discounts to customers. The high-street retailer emailed customers to announce the changes.
From May, shoppers will be able to claim a 10% discount on 6,000 of Boots’ own-brand products. The health and beauty retailer says that more than 70% of Boots Advantage Card holders typically have one in five items in their basket as own-brand products.
Its Price Advantage scheme will be extended too, offering customers lower prices on over 1,000 big brand products. But it has also revealed that it will overhaul its loyalty points offering.
Usually, for every pound spent in the store, Boots will give Advantage Card holders four points. However, under the new changes to be introduced in May, shoppers will only earn three points instead of four.
However, customers in the Over 60s Club will get eight points for every £1 spent on own-brand products. Members of the Parenting Club will also continue to receive eight points per £1 spent on baby products.
Students who have signed up for the student membership will receive an added 10% discount. Boots Opticians customers on their Contact Lens Rewards Plan will get an extra 10% off own-brand products.
The health and beauty retailer said it will also be offering customers more opportunities to earn double or extra points too. Shoppers can also continue to collect double points on their birthday month, however, from May this will only be six points per £1 rather than the current eight points.
Pete Markey, chief marketing officer at Boots, said: "Customers want to be rewarded with on-the-spot lower prices and instant value. We've also noticed that Advantage Card members are now more frequently using their points to buy essentials instead of saving them up, we've listened and have expanded the scheme to give more instant rewards, immediate value and lower prices."
Boots says its £10 Tuesdays, where certain items are discounted to £10, and 'Freebie Friday' offer, where selected items are buy-one-get-one-free, are both staying.
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