Boots has confirmed a huge change to its Advantage Card loyalty scheme - and it means shoppers can bag bigger discounts.
The high street health and beauty retailer has brought back its Price Advantage initiative permanently, as of this month.
Price Advantage gives exclusive discounts to Boots customers with an Advantage card in over 2,000 stores across the UK.
Shoppers have to hand over their Advantage Card at the tills to get the lower price that is advertised on the shelves.
Customers will know if an item is included in the Price Advantage as they’ll be advertised with a pink sticker in stores.
The pink stickers will show the price for Advantage Card holders and the price for other shoppers.
Price Advantage isn’t available on the Boots website and shoppers without an Advantage Card won’t be able to get the lower prices.
Boots says shoppers will see discounts on around 150 products each month.
This month, customers can save over £8 on the L'Oréal Paris Revitalift Laser Pure Retinol Deep Anti-Wrinkle Night Serum which costs £16.60 for Advantage Card holders, compared to £24.99 for regular customers.
Also on offer is Boots’ No7 Lash Extender Fiber Mascara, down to £11.95 from £13.95, as well as Boots’ Ingredients Hyaluronic Acid Serum 30ml, which is reduced to £4 from £5.
Do you think Boots' Advantage Card is worth it? Let us know your thoughts in the comments section below.
However, just because something is included in Advantage Prices, that doesn't necessarily mean you won't find it cheaper at another store.
Make sure you compare prices online using websites such as Price Spy and CamelCamelCamel to check you're getting the best deal.
Always go for the lowest price to make the biggest saving.
What is an Advantage Card?
It is free to sign up for an Advantage Card - you can do this on the Boots website - and the scheme allows you to accrue points as you shop.
Advantage Card holders get four points for every £1 spent - and points are worth 1p each in return.
This means if you collect 100 points, you’d have £1 to spend, while 1,000 points are worth £10.
You can also get personalised discounts sent to you by Boots by being an Advantage Card holder.
A spokesperson from Boots said: "Helping shoppers get more out of life for less, all Boots Advantage Card holders will be given access to the Price Advantage programme meaning they'll be able to get their hands on even bigger savings by being members of the loyalty scheme."
Boots says it will also release hundreds of half price deals this month, as well as offering everyday essentials for just £2.
