Beauty fans are rushing to Boots for an affordable moisturiser they say leaves them with "no wrinkles".
The Boots Collagen Day Cream SPF30, which costs £12, has blown shoppers away for giving them "firmer and softer" skin.
Formulated with SPF30, the budget cream is part of the pharmacy chain's 'Collagen' skincare range that helps to reduce the appearance of lines and wrinkles. The non-greasy formula is also suitable for all skin types.
Costing only £12 for a 50ml size, the product is available at a discounted price of £10 to Boots Advantage Card members - both online and in stores.
The Boots Collagen Day Cream has already had heaps of five-star reviews online.
It seems to be the most popular product in the Boots Collagen skincare line, boasting a 91% recommendation rate. Other items in the retailer's range include serums, night creams and eye creams.
In a five-star review of the collagen cream, one shopper said: "This cream is so rich and easily applied and absorbed. Takes 10 years off me. Skin is fresh and radiant looking with no wrinkles."
Another happy customer said: "Very nice face cream, light but very moisturising & after a week or so, it definitely smoothes facial lines, leaving skin feeling & looking better".
A third wrote: "Love this product, I have been looking for a really good collagen moisturiser that is not really expensive and this is it. It smells great, the moisturiser is nice and thick and lasts all day and it leaves you with glowing skin. Had lots of compliments since using this product on how good my skin looks".
While a fourth added: "I use the day cream along with the serum and night cream as well as the eye serum. The cream is lovely and silky and hydrates my skin thoroughly. I have noticed that after 2 weeks the results start to appear. I have now been using the range for over 3 weeks and have noticed that my skin is plumped out and smoother. My pores and deep wrinkles have vastly improved. Great results."
