ICELAND customers will now be able to enjoy products from the award-winning Scottish butcher We hae meat.
The national retailer is to stock the Ayrshire firm’s skinny steak slice and “chippy-style” ranges across 42 of its Scottish stores.
The butcher produces more than 21 million slices of Lorne sausage a year and currently supplies several supermarkets across Scotland.
Commercial manager for We hae meat Craig Chalmers said he was delighted to announce the news, saying it marked another step forward for the company.
“This deal marks a milestone moment for We hae meat, as we work with Iceland to introduce our butcher quality products to their customers, at affordable supermarket prices,” he said.
“It underscores our commitment to maintaining the quality and value that we are known for.”
Meanwhile, senior buyer at Iceland Foods Claire McGoran also said she was pleased customers would now be able to buy products from the popular butcher.
She said: “We are excited to welcome We hae meat to our shelves, offering our customers a premium selection of Scottish meats that’s aligned with our commitment to quality and taste.
“The collaboration reinforces our dedication to value and variety, providing a diverse range of products, and giving our customers access to the butcher quality meats.”
The firm’s “chippy-style” range was launched in 2022 in a bid to create a healthier and more affordable alternative to an at home chippy.
Products from We hae meat will be available to buy in stores across Scotland on January 3 2024.
