Boohoo has released a £28 hoodie and shoppers are convinced it is a dupe for a £55 Adanola one.
The Boohoo Applique Embroidered Oversized Hoodie is said to be a dupe for Andola’s ADA Oversized Hoodie. A video was posted to TikTok showing the Boohoo hoodie by @chelslouuise_ which has received 17k views currently.
It shows her unwrapping her new grey hoodie with the caption: “Adanola hoodie dupe, thank me later.”
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Adanola is an everyday activewear brand that offers a range of sporty staples exclusively for women. Adanola's signature minimalist style boasts a perfectly neutral colour palette focusing on strong solid colours.
Shoppers believe the Boohoo hoodie and Adanola hoodies are extremely similar with the only thing setting them apart being the embroidered text on the front of the hoodies. Boohoo's states 'DSGN STUDIO' and Adanola's reads 'ADA'.
The Boohoo Applique Embroidered Oversized Hoodie is priced at £28 whereas the Adanola ADA Oversized Hoodie would set you back £54.99. You would save yourself £26.99 if you opted for the Boohoo dupe.
Happy Boohoo shoppers rushed to comment on the dupe with one saying: “Ohh I have this. never thought of it being a dupe of that until now [love heart emoji] love.” Whil another added: “Yesss love a saving!”
A third said: “I ordered this yday in the hope it would be a dupe! Saving those £££.”
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