Just when we thought our obsession with Kourtney Kardashian Barker was hitting its peak, she’s now collaborated and partnered with global e-retailer Boohoo!
Kourtney is the brand’s newest ambassador, and with a focus on sustainability, she is delivering two capsule collections that have been created in tandem with a journey of investigation into opportunities for creating a more sustainable fashion future.
Not only that, but her collection included several pieces of vintage clothing from Glass Onion - hand-picking and supplying the Vintage Band Tees and Leather Jackets! This was also the brand's first foray into vintage, selected from the Barnsley HQ - from thousands of second hand products that were destined for landfill.
We can already tell we’re going to want it all after watching her style evolve over the past couple of years…
Launching this September 13th, the year-long project started with design meetings, where Kourtney posed questions about the possibility of using the partnership to discuss the challenges of sustainability in fashion and help people make more informed choices.
As the design team worked with Kourt to develop the first 45-piece capsule collection, discussions with global industry experts began - and Mrs Kardashian Barker worked to gain a better understanding of the challenges the fashion industry faces in this space.
The entire journey has been captured as part of a social content series and gives a first-hand account of the experts they met on and off camera, the conversations they had, what they discovered and how this continues to inform the project and the boohoo brand into the future.
When asked about the partnership and collab, Kourtney recently said: “When boohoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fast fashion industry on our planet. Boohoo responded with excitement and a desire to incorporate more sustainable practices into our line. It’s been an enlightening experience speaking directly with industry experts. I’m grateful for the opportunity to use my platform to drive conversations that lead to ongoing change and use my voice to share actionable tips with consumers on how we can play our own part. There’s still lots of work to be done and improvements to be made, but I truly believe that any progress we can make when it comes to sustainability is a step in the right direction and will open up the conversation for future advancements.”
So about the 45 piece collection? Well prices start from a mere £5 and go up to £75 - with two vintage styles included too! Nearly all of the items contain recycled fibres like recycled cotton and five styles can be worn multiple ways! How chic!
You can sign up to the collection here - to be the first in the know when it launches! Trust us when we say you’ll need to do that pronto as we can’t imagine this hot partnership lasting long in stock!
What do you think of the sustainable partnership? Are you a fan of Kourtney’s ever changing style? Let us know your thoughts in the comments section below.
