Vice President Kamala Harris is utilizing high-profile musical acts to enhance her campaign efforts, with indie group Bon Iver set to perform at a rally in Wisconsin this week. The band's performance at Wednesday's event, as reported by Billboard, is part of a series of stops in battleground states. Harris will be accompanied by her yet-to-be-announced running mate at each location.
Bon Iver, founded in Eau Claire, will be performing in their hometown at the upcoming rally. This move follows Harris being joined by hip-hop star Megan Thee Stallion and rapper Quavo at a recent rally in Atlanta. These collaborations mark a departure from traditional campaign events and highlight Harris' efforts to engage with a diverse range of artists and performers.
Furthermore, Harris sought permission from Beyoncé to use her song “Freedom” as part of her campaign messaging. This strategic use of popular culture and entertainment figures underscores Harris' commitment to connecting with voters through various mediums and channels.
The inclusion of musical performances and endorsements from well-known artists is part of a broader strategy to energize and mobilize support for Harris leading up to the November election. By leveraging the influence and reach of popular culture icons, Harris aims to resonate with a wider audience and drive enthusiasm for her candidacy.
