In anticipation of the highly-anticipated horror film 'Imaginary,' Lionsgate and Blumhouse have teamed up to create a thrilling new experience for horror fans in Los Angeles. Get ready to meet Chauncey the Bear at the immersive pop-up experience known as 'Blumhouse Presents: Chauncey's Imaginary Playhouse.' Directed by Jeff Wadlow, 'Imaginary' stars DeWanda Wise as Jessica, a woman who moves back into her childhood home with her family. Things take a sinister turn when her stepdaughter Alice (played by Pyper Braun) becomes obsessed with a seemingly harmless stuffed bear named Chauncey found in the basement.
As tensions rise and Jessica begins to suspect a disturbing connection between Alice and Chauncey, she realizes that this innocent-looking bear may be harboring a malevolent force. To set the stage for the film's release, 'Chauncey's Imaginary Playhouse' has been meticulously designed by Experiential Supply Company, taking guests from the whimsical world of a playhouse to the creepy confines of Chauncey's basement. Here, attendees can explore the eerie universe of the horror film and uncover the terrifying bond between Chauncey and young Alice.
The CEO and founder of Blumhouse, Jason Blum, expressed his excitement about creating these immersive experiences, stating, 'We love creating experiences where our movies can come to life. Your teddy bear will never look the same, and 'Blumhouse Presents: Chauncey's Imaginary Playhouse' is the perfect way to get audiences ready to see the movie.'
Director Jeff Wadlow also shared his insights on 'Imaginary,' explaining that it delves into the eerie power of imagination and the potential for real-world consequences. He noted, ''Imaginary' is not just a scary story about a forgotten imaginary friend seeking revenge – it's a movie that explores the terrifying potential of imagination itself. Through this immersive experience, fans will be fully immersed in Chauncey's world, setting the stage for what awaits them when 'Imaginary' hits theaters on March 8.'
If you're ready to embark on this spine-chilling adventure, 'Blumhouse Presents: Chauncey's Imaginary Playhouse' will be located at 8175 Melrose Ave in Los Angeles. The experience opens its doors to the public on February 23 and continues until March 2. Please note that it will be closed from February 27-29 for a special event. Operating hours are from 4 p.m. to 10 p.m. Monday through Thursday, and 1 p.m. to 11 p.m. Friday through Sunday. Admission is free, but reservations can be made to ensure your spot.
Don't miss this opportunity to step into the twisted world of 'Imaginary' and discover the terrifying secrets that lie within the special friendship between Chauncey and Alice. Get ready for a horror experience like no other and prepare yourself for the release of 'Imaginary' in theaters on March 8.
