Blue Origin's highly anticipated launch of the New Glenn rocket has been a long time coming. The company initiated the development of New Glenn over a decade ago with the initial projection for its first launch set for 2020. However, various delays, particularly in the development of the rocket's engine, the BE-4, and other setbacks, caused significant schedule shifts.
Blue Origin, founded and funded by Jeff Bezos, has positioned itself as a company that prioritizes a slow and diligent approach to rocket development, emphasizing the importance of not cutting any corners. Bezos has likened the company's strategy to the fable of 'The Tortoise and the Hare,' with the company's mascot being a tortoise, symbolizing the belief that slow and steady progress ultimately leads to success.
In contrast to SpaceX, known for its rapid and trial-and-error development processes, Blue Origin's philosophy revolves around the idea that 'slow is smooth and smooth is fast.' Bezos articulated in 2016 that the company believes in the concept of 'Gradatim ferociter,' a Latin phrase translating to 'step by step, ferociously,' underscoring the company's commitment to setting ambitious goals and methodically working towards achieving them.
As Blue Origin gears up for the launch of the New Glenn rocket, the company's deliberate and meticulous approach to development stands out in the competitive space industry landscape. The upcoming launch signifies a significant milestone for Blue Origin and highlights the company's dedication to realizing its vision through careful planning and execution.
