Holly Willoughby looked like a little worse for wear as she celebrated the launch of her first Wylde Moon perfume.
The mum-of-three, 41, had been at the London Coliseum for the 'multi-sensory event', but moved onto a London boozer to carry on the festivities.
The This Morning host looked stunning wearing a cream suit and towering heels with her blonde hair coiffed to perfection.
She was joined by her husband Dan Baldwin, 47 and sister Kelly, who was papped wearing a pretty floral dress, drinking a glass of wine.
The gang looked in great spirits as they left the boozer and made their way through the heart of capital.
Holly's husband, who is a TV producer, bought a copy of the Big Issue as Holly put her arm around a lady on the street.
During the launch of the much-hyped fragrance, ex-Oasis star Andy Bell performed with leading cast members of La Bohéme and a 48-piece orchestra at the London landmark.
Speaking about the collaboration, Holly gushed: "I fell in love with the opera on my first ever visit over 13 years ago. I had no idea what to expect.
"What I learned is that it is for everyone, and for me when I come, life seems to switch off and I become immersed into a world that takes over all senses. Going to the ENO is similar to meditation for me. It's the perfect place to reconnect.
"I'm always mesmerised by the controlled freedom that opera has - powerful voices that helped me to reconnect with my inner voice and not be afraid to express it. Opera signifies that for me in life."
Business-savvy Holly has described Wylde Moon as an online space to empower women, soak up crystal energies and offer fashion and beauty tips.
With a load of merchandise available to buy, the presenter is set to clean up from the venture.
Hayley Smith of Box Out PR told Metro.co.uk : "The company, combined with her celebrity persona and network, is set to be a success and I predict, based on other companies in the space, she’ll be taking around £6-12 million straight to the bank in the first year."
However Holly was recently slammed for the 'extortionate' price of her Wylde Moon jewellery.
With one of the brand's necklaces set to knock customers back a cool £450, fans took to Twitter to complain.
One fumed: "£450 for a gold plated necklace with diamond chips with no information as to their source? This is greedy profiteering at its best."
While another said: "Way too expensive for average person to get which is a shame as all lovely … a necklace is nearly my rent for month."
