Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Fortune
Fortune
Catherine McGrath

Binance.US is mounting an American comeback and vows to woo back customers

(Credit: Fernando Gutierrez-Juarez/picture alliance—Getty Images)

Binance.US is staging an American comeback as the regulatory environment warms up to digital assets and welcomes back offshore crypto companies.

The company is restoring its American dollar–backed fiat services after nearly two years. Binance.US customers can now deposit and withdraw USD from the platform with zero fees, allowing them to buy, sell, convert, and trade over 160 cryptocurrencies, ranging from Bitcoin to memecoin. 

The change comes as new leadership at the Securities and Exchange Commission moves to pause an ongoing lawsuit against Binance, a separate company. The suit filed in 2023, which alleged that the company had inflated trading volumes and misled investors, shattered institutional confidence in the platform and made it difficult to find banking partners willing to facilitate fiat services for the company in the U.S. 

That chilling effect forced Binance.US to become a “crypto-only” platform and sent revenue plunging 75%, according to court filings released in March. Then-CEO of Binance Changpeng Zhao called it a “near mortal blow.” 

Now, as the Trump administration takes a supportive regulatory stance on the industry, Binance.US is ready to reintroduce its fiat services with a new banking partner, and says it will roll out support for additional partners in the coming months, COO Christopher Blodgett tells Fortune. “The election unequivocally supercharged everything, and we went from one yes to, now we have a backlog of partners,” he said. Blodgett declined to disclose the names of those partners.

While some customers may have left for the platform for exchanges like Coinbase or Kraken, Blodgett believes many will return. 

Blodgett adds that by offering competitive pricing and consistently listing new cryptocurrencies, he believes Binance.US will be able to win over new customers and compete with the largest American crypto exchanges.

“We have pricing that people appreciate. Fiat was the missing piece,” he said. “So, we scratch that itch and I think we're back in business quickly.”

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.