A series of billboards teasing Billie Eilish's new album have been spotted in major cities worldwide. The billboards feature the artist's familiar 'blohsh' symbol and cryptic lyric snippets such as 'Did I cross the line?,' 'I try to live in black and white,' and 'She's the headlights I'm the deer.'
The billboards, which do not explicitly mention Billie Eilish by name, are painted in a shade of blue that now matches her social media profiles. While the exact locations of the billboards remain undisclosed, sightings have been reported in New York and Eilish's hometown of Los Angeles.
This marketing strategy mirrors the approach Eilish's team used in 2021 to promote her second album, 'Happily Ever After.' Despite a busy awards season promoting their song 'What Was I Made For?' from the 'Barbie' film, which earned them both Grammy and Oscar wins, Eilish and her brother Finneas have not released a new album since July 2021.
In February, Eilish confirmed that her upcoming album has been mastered, signaling its final stages before release. The siblings have expressed that the success of 'What Was I Made For?' reignited their creative flow, leading to a forthcoming album. Eilish shared in September that a full album is in the works and nearing completion, promising an exciting musical journey for her fans.
