If you thought you and Billie Eilish had become best friends yesterday, you're not alone. In fact, around 114 million people felt the same, after she seemingly added her entire follower count to her close friends story on Instagram. So, unfortunately you're not BFFs with the global star, but why did she add you - and millions of others - to her close friends story? Well, it's simply a great marketing strategy.
On April 4, those on Eilish's close friends story could see an ambiguous picture of a hand floating in a dark void. The first few to notice they had been added to Eilish's close friends understandably freaked out and took to social media to share their shock, meaning it didn't take long for people to realize that all her followers had been added to the private story.
Whilst it may have been disappointing to find out you hadn't been personally selected by Eilish, excitement soon ramped up again after many realized the photo, in fact, signaled her upcoming album. Fans of Eilish from New York to Sydney have been spotting unexplained billboards across their cities featuring quotes such as 'I try to live in black and white,' 'She's the headlights, I'm the deer,' and 'Did I cross the line?' The billboards are known to be attributed to Eilish as they either feature her signature 'blohsh' or the genderless stick figure that can be spotted across much of her merch and advertisements.
Eilish later added another photo to her close friends, this time of one of her tattoos. However, it doesn't seem to be related to any teasing of her new album, perhaps just a way to make fans feel close to her.
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