Bild Expo 2025 is now open for business! Taking place today and tomorrow at the Javits Center in New York, it is "NYC’s largest gathering of photographers, content creators, and filmmakers – two electrifying days of inspiration and education."
Labeling this as a "New York show" does it a huge disservice, as Bild has rapidly established itself as the premier photography and videography exhibition in the United States.
Presented by New York super retailer B&H Photo Video, Bild Expo 2025 is host to hundreds of exhibitors, speakers, presentations, photo walks, giveaways and exclusive show deals. Here's what you need to know about the show…
What is Bild?
Debuting in 2023, Bild Expo has filled the void left by the PhotoPlus show to become the definitive destination for photographers, videographers, content creators and filmmakers.
This year the event welcomes over 250 of the the biggest brands in imaging, including Canon, Sony, Nikon, Fujifilm, OM System, Hasselblad, Leica, Panasonic and Sigma.
In addition, over 100 speakers are hosting talks, presentations, demonstrations and photo walks. Among the headliners are names like Peter Hurley, Peter McKinnon, Cristina Mittermeier, Scott Kelby, Pressley Hosbach and Drex Lee.
There are also portfolio reviews, giveaways, gear and technique demonstrations, as well as show specials.
You can register for the event free at the Bild Expo website, and shuttles will run between the Javits Center (429 11th Ave, New York, NY 10001) and the B&H SuperStore (420 9th Avenue, New York, NY 10001).
Exclusive deals
B&H is running some exclusive two-day mega deals over the duration of the show – and you can even take advantage of these savings online, if you can't get to New York in person.
You can check out the best B&H Bild Expo deals on our dedicated page, but here are some of the hottest handpicked offers to whet your appetite:
Announcements
Underscoring its importance as an event, a number of high-profile camera products and accessories are being launched at Bild Expo.
First up is a brand new camera, the OM System OM-5 Mark II. In my review I call it "an exceptional enthusiast camera that's built for adventure – and it's the perfect outdoor companion for those who want to forget the filters and leave the tripod at home, but still get great results."
Then there's a great new APS-C lens, the Sigma 17-40mm f/1.8 DC | A. My colleague Matthew said in his review: "to create this lens with such excellent handling, image quality and all-round performance, in such a compact and lightweight build, and at a knockdown price point is a mighty achievement. It’s a fabulous lens that really does take the place or three or even four primes, and is something rather special."
We've also seen the launch of the Peak Design Pro Tripods. Our US Editor Hillary has already tried them and says the new line "finds that sweet spot between stability and portability. Larger but sturdier than the Peak Design Travel Tripod, the Pro series is a smartly designed set of tripods that let me focus on the shot rather than fiddling with the support system."
Head over to the respective stands – 778 for OM System, 327 for Sigma and 823 for Peak Design – to find out more!
What's on?
In addition to the gear expo featuring the biggest camera, lens and accessory manufacturers in the business, there's a comprehensive program of events taking place at Bild Expo 2025.
Check out the full speaker schedule, and take a look at the experiences and evening events to see everything that's going on at the show.
Here are some of the highlights that I think are definitely worth checking out…
The Hurley Triangle: Beauty Light for Close-up Portraiture
(June 17, 14:00-15:00)
I love Peter Hurley's photography and his personality is almost as formidable! A real master of his craft, any chance to hear him speak is one you can't afford to miss – but as a portrait photographer, the opportunity to see him share his secrets on beauty lighting is something I'm geeking out over.
Kodak Experience
(June 17 & 18, 11:00-16:00)
The Kodak Experience Room is always a highlight of Bild, focusing on using both 8mm and 16mm to tell your stories. From selecting your stock to loading film on Arri cameras to a Super 8 Movie Walk, this is the perfect place to gain filmmaking insights straight from Kodak – along with four-time Oscar nominee, Ed Lachman.
How to Use Lightroom & Photoshop’s AI Features and Still Sleep at Night
(June 17, 16:00-17:00)
Scott Kelby is one of the most magnetic speakers in the industry. After his popular talk at The Photography & Video Show in the UK, Scott is bringing his unique insights on photo editing to Bild – and I'm intrigued to hear his take on how to use AI ethically when it comes to Adobe's ever-evolving editing tools.
Video Camera Shoot-Out
(June 17 & 18, 10:00-17:00)
It's a showdown between Blackmagic, Canon, DJI, Panasonic, Red / Nikon and Sony! Bild will be staging a professionally lit cinematic scene – a boxer and his trainer prepping for a bout – and visitors will be able to see how each brand fares in areas like color science, dynamic range and image quality.
Women in Media: Breaking Barriers
(June 17, 13:00-14:00)
Women are taking center stage in New York to share their stories and successes. This will be a fascinating and far-ranging talk featuring actress and content creator, Shuang Hu; founder and CEO of Outshine Talent, Barbara Jones; head of creators at Verizon, Lina Renzina; and Founder and CEO of The Luupe, Keren Sachs.
For more information and to register for tickets, head over to the Bild Expo 2025 website.
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You can expect to see the best mirrorless cameras, the best cinema cameras, the best compact cameras and more at Bild Expo.
