President Biden's campaign has announced a significant media blitz worth $50 million aimed at battleground state voters, including Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania, and Wisconsin. The campaign plans to execute an aggressive campaign targeting young and diverse voters, with an extensive travel schedule for the president, Vice President Kamala Harris, the first lady, and the second gentleman.
Despite facing pressure to drop out of the 2024 race, Biden remains committed to running for a second term. The 81-year-old president's campaign recently boasted a record-breaking $127 million fundraising haul in June, leveraging a substantial infrastructure advantage over the Trump campaign and RNC.
A recent survey by a source and Siena College showed a boost for former President Trump following a debate performance, with Trump now leading Biden 49%-43% among likely voters nationwide. Trump's lead extends to 49%-41% among registered voters.
Biden's campaign plans to focus on key issues such as a woman's right to make healthcare decisions, economic relief for middle- and working-class families, and the perceived threat Donald Trump poses to democracy and the rule of law. The campaign will also target major events in July, including the Olympic Games, Macy's Fourth of July Fireworks Spectacular, and The Bachelorette season premiere.
The campaign's efforts aim to appeal to a diverse group of voters, which they consider the backbone of their administration. Biden will kick off the new push with a trip to Madison, Wisconsin, where he will deliver remarks at a campaign event alongside Governor Tony Evers and Congressman Mark Pocan before sitting down for an interview.
