The Biden campaign recently announced a significant media blitz ahead of the CNN Presidential Debate, with a seven-figure budget allocated for the initiative. The campaign revealed plans to launch ads on various prominent websites, including Buzzfeed, USA Today, CNN, El Tiempo Latino, Telemundo, theGrio, and the Atlanta Journal-Constitution. These ads are intended to highlight what the campaign perceives as 'the dangers of electing Trump to a second term'.
In addition to online advertising, Biden's team took out full-page ads in the print editions of USA Today to further amplify their message. A senior spokesperson for the campaign, Kevin Munoz, emphasized the contrasting visions that will be on display during the debate, portraying President Biden as a champion for the American people and Donald Trump as self-serving.
The Biden campaign has been actively engaging in the TV ad wars, particularly since Trump scaled back his advertising efforts after securing the Republican presidential nomination in March. Leading up to the debate, the campaign has been launching new ads daily, with a particular focus on highlighting Trump's perceived shortcomings.
One of the latest ads features Genesee County, Michigan Sheriff Chris Swanson discussing the events of January 6, 2021, when Trump supporters stormed the U.S. Capitol and clashed with Capitol police officers. This ad aims to underscore the campaign's narrative about the consequences of a second Trump presidency.
According to AdImpact, a prominent ad tracking firm, the Biden campaign has reserved a substantial $2 million for ad placements on Thursday alone, indicating the campaign's commitment to leveraging media outreach as a strategic tool in the lead-up to the debate.
