As the anticipation builds for Donald Trump's announcement of his vice presidential pick, the Biden campaign and the DNC have wasted no time in launching their attack strategy. Their plan involves showcasing the policies of potential candidates through new ads that leverage their own words as a powerful weapon.
Trump has been actively vetting candidates, testing their loyalties and messaging. In response, the DNC recently released a rapid response slamming Republicans for voting against a bipartisan border bill, labeling them as 'MAGA minions' who acted at Trump's behest.
The broader reelection message of the Biden campaign aims to highlight the contrast between what they perceive as rights and benefits under Trump versus those they promise to maintain or restore. Key focus areas include the 2020 election, abortion, healthcare, and benefits for working families.
With multiple contenders still in the running for Trump's VP pick, the Biden campaign faces the challenge of navigating potential messaging complexities. At this early stage, they are refraining from singling out specific individuals and instead painting a collective picture with broad strokes.
As the selection process progresses, the DNC may escalate their efforts by utilizing billboards or paid media to target specific candidates or lawmakers in key states. Ultimately, the strategy is geared towards setting the stage for the eventual debate between Trump's VP pick and current Vice President Kamala Harris.
