The Biden campaign launched a new ad on Monday morning as part of a $50 million ad campaign leading up to the first presidential debate later this month. The ad, titled 'Character Matters,' focuses on former President Trump's recent conviction and emphasizes the importance of 'character' in the upcoming 2024 presidential race.
The ad highlights the verdict in New York v. Trump, where Trump was found guilty on all 34 counts of falsifying business records in the first degree. Despite pleading not guilty and vowing to appeal, the ad portrays Trump as a 'convicted criminal' who prioritizes self-interest over the well-being of the American people.
The Biden campaign's communications director, Michael Tyler, emphasized the significance of character in the presidential race, contrasting Trump's alleged self-serving motives with Biden's commitment to serving the public. Tyler underscored Biden's focus on issues such as lowering healthcare costs, ensuring fair taxation for corporations, and advocating for safer communities and the middle class.
The ad is part of the Biden campaign's $50 million media campaign for June, targeting battleground states and national cable networks. The campaign aims to engage voters and highlight the differences between Biden's platform and what they perceive as Trump's self-centered approach to governance.
In addition to the ad blitz, the Biden campaign plans to make a substantial investment in reaching out to Black, Latino, Asian American, and Native Hawaiian/Pacific Islander voters, marking it as one of their largest outreach efforts to date. The campaign's fundraising efforts have seen success, with a recent star-studded fundraiser in Los Angeles raising a record $30 million, and a previous event in New York City bringing in over $25 million.
As the first presidential debate approaches on June 27, the Biden campaign is ramping up its efforts to engage voters and convey their message that character and public service are paramount qualities for the President of the United States.
