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This year marks the tenth anniversary of an infamously horrible dress which split internet opinion in half: was the frock pictured black and blue or gold and white?
Fast forward a decade, and there is no mistaking the colour of the dress everyone is talking about for there is no shade whatsoever — it’s a completely transparent “invisible dress”.
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Indeed, the viral hysterics have yet to die down after Bianca Censori’s latest stunt (for anyone who might have missed, Censori, 30, is the Australian architect turned globally contentious character and readily-stripping wife of Ye, the rapper formerly known as Kanye West). As Ye himself has pointed out on Instagram, Censori's X-rated Grammys display appears to have overshadowed the nights winners, per Google Trends search data.
And after dropping her black fur coat to reveal her entirely naked body under layer of material as modest as a cling film mini at the ceremony on Sunday night, her husband has claimed design rights over what he has christened “THE INVISIBLE DRESS”, in a post on his Instagram account. He continued: “Crafted from a one-way stretch see through nylon with two darts and held together by a slightly darker nude colored 2-millimeter baby lock stitch. It took five toiles and multiple fittings to perfect the shape.” But is it now going up for sale?
Ye, who was previously married to Kim Kardashian between 2014 and 2022, will have had no issue producing the simple shift dress in its transparent fabric — he founded his own fashion label, Yeezy, in 2009, which is best known for its collaborations with Adidas, but which continues to sell tracksuit-adjacent designers under the YZY moniker. Intriguingly, everything for sale on the site — from hoodies to socks, clogs and tracksuit bottoms — all costs £17. The latest addition in a black, mesh body suit (also £17) which Censori wore after the red carpet scandal on Sunday. Whether “the invisible dress” dress would also cost £17 remains to be seen.
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As for the future of the invisible dress? Indecent exposure laws in this country might prevent Censori’s exact look from catching on. At a studio in Kings Cross, however, forward thinking design label Vollebak are working on an invisibility jacket. We might well have to wait another ten years for that one.