Beyond Meat’s plant-based burger and sausage offerings will be added to Morrisons shelves to make the products available to even more consumers. This is part of the company’s overarching mission to increase the accessibility of delicious and nutritious plant-based meat options.
The additional listing means the brand is now available in Tesco, Sainsbury’s, Asda, Waitrose and Morrisons. The Beyond Burger and Beyond Sausage are made with high-quality, plant-based ingredients with no cholesterol, soy or gluten, and are packed with protein.
Jorg Oostdam, Beyond Meat General Manager, Europe, said: “We’re delighted to introduce Beyond Meat to Morrisons’ customers in our quest to make tasty plant-based meat more available across the UK. Our Beyond Meat products are enjoyed by everyone from carnivores to flexitarians to vegans looking for the same taste and texture as animal-based meat but seeking a more planet-friendly option.”
With nearly half of Brits considering reducing their intake of animal products in the future, Beyond Meat aims to provide customers with the things they love without sacrifice. The brand’s vision is to offer products that enable movement towards the kind of future consumers desire.
Founded in 2009, their products are designed to have the same taste and texture as animal-based meat while offering certain environmental benefits. By June 2022, Beyond Meat branded products were available at around 183,000 retail and foodservice outlets in over 90 countries, with Morrisons the next outlet to be added to its portfolio.
