Searches for flights to London soared by up to 49% because of interest in US singer Beyonce’s summer performances in the capital, a travel company has said.
Global superstars are “inspiring travel to concert destinations across the world”, according to eDreams Odigeo, which released the figures.
Beyonce will bring her Cowboy Carter tour to Tottenham Hotspur Stadium on June 5, 7, 10 and 12, sparking major interest from her fans, known as the Beyhive.
The most popular travel dates for London during that period are June 7 (up 49%), June 5 (up 48%) and June 10 (up 26%).
This compares searches made between February 3 – when the dates were announced – and February 12, with the same period last year.
The largest proportion of flight searches came from people in the US (25%).
This increase in demand has parallels with last year’s Taylor Swift concerts.
Searches for Edinburgh and Liverpool between June 7 and 15 when the concerts took place more than doubled year-on-year, according to eDreams Odigeo.
There was also strong demand for hotels in the UK after Oasis announced their reunion gigs for this summer - a further example of people taking “concert holidays”
Pablo Caspers, chief travel officer at eDreams Odigeo, said: “It’s been fascinating to track the impact of music tourism on global economies, with global artists inspiring travel to concert destinations across the world.
“Loyal Beyhive fans have confirmed this trend, with searches to London up to 49% higher spurred on by Beyonce’s latest tour.
“Increasingly, today’s global travellers seek choice, flexibility and cost savings for a premium experience when following their favourite artists around the world.”
