Grammy-winning singer Beyoncé recently made headlines in New York City with a unique marketing campaign for her upcoming album, Cowboy Carter. The highly anticipated album was promoted through projections onto several iconic museums in the city, including the Guggenheim Museum, Whitney Museum, New Museum, and the Museum of Art and Design.
The surprise marketing move seemed to have caught some off guard, particularly the Guggenheim Museum, which stated that it had not been informed or authorized the projection onto their building. Despite this, the museum acknowledged the advertisement on social media and invited the public to visit during a future event featuring artist Jenny Holzer.
The advertisement featured the words, 'This ain’t a country album. This is a ‘Beyoncé’ album,' a quote from Beyoncé's Instagram post on March 19. In the post, the singer shared her journey in the country music scene and expressed her hopes for a future where an artist's race is irrelevant in music genres.
Beyoncé's album, Cowboy Carter, has been in the making for over five years and is a result of her experiences and challenges in the music industry. Fans expressed excitement and support for the new album, declaring 'The Queen is back!' However, there were also critics who voiced their opinions against Beyoncé's venture into country music.
Despite the mixed reactions, Beyoncé remains determined to share her music with her fans. The singer concluded her post by stating, 'This ain’t a Country album. This is a ‘Beyoncé’ album. This is act ii COWBOY CARTER, and I am proud to share it with y’all!'
