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Fashion Times

Lifestyle

Morgan Schimminger

Beyoncé Flaunts Her Levi's in a Launderette for the Denim Brand's New REIIMAGINE Campaign

Beyoncé doing double denim. (Credit: Courtesy of Levi’s)

If you thought cowboy core was on the way out, think again. Beyoncé just extended its influence at least through the rest of the year thanks to her partnership with Levi's. The icon appears in the denim brand's new REIIMAGINE campaign that reimagines classic denim looks and films. What do you expect after the singer dropped a song called "LEVII'S JEANS" on her COWBOY CARTER album?

First up for a modern makeover is the 1985 ad "Launderette," which originally used another famous track "I Heard It Through the Grapevine." Emmy Award-winning cinematographer Marcell Rév captured Beyoncé starring in the film, while photographer Mason Poole shot the campaign imagery. Stay tuned because this is only the first chapter so there's definitely more to come.

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A post shared by Levi's (@levis)

Check out the updated "Launderette" flick above and view the REIIMAGINE campaign on Levi's website and Instagram.

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