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Beyoncé announces upcoming launch of hair care line, Cecred

Beyoncé performing in concert

Superstar Beyoncé is gearing up to launch a new business venture that could potentially push her net worth to nearly $1 billion. The Grammy-winning singer recently took to social media to announce the upcoming release of a hair care line called Cecred.

In an Instagram video, Beyoncé gave fans a glimpse of what's to come. The video featured a montage of Black women having their hair washed and styled in a salon, including a young Beyoncé with her mother. The singer emphasized the importance of hair in the caption, stating, 'Hair is sacred. The journey begins Feb 20.'

While details about the hair care products are still scant, Beyoncé has provided a website, Cecred.com, where fans can sign up for email updates. With her previous teasing of the brand in May of last year, Beyoncé connected it to her own personal history, revealing that her first job was sweeping hair in her mother's salon and even performing for customers with Destiny's Child during their early days.

Currently boasting a net worth of $800 million, according to Forbes, Beyoncé's financial standing greatly benefited from a successful 2023. Her Renaissance World Tour, which showcased her 2022 album of the same name, sold out and significantly contributed to her wealth. Moreover, her concert documentary, 'Renaissance: A Film By Beyoncé,' released late last year, earned millions at theaters worldwide.

As fans eagerly await more information about the Cecred hair care line, Beyoncé's foray into the beauty industry is expected to be met with great interest. With her undeniable influence and entrepreneurial acumen, it comes as no surprise that this latest venture has the potential to be a major success, possibly propelling her net worth closer to the billion-dollar mark.

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