If you are looking for the latest stats and data on sports betting demographics, BetZillion’s 2025 Sports Betting Demographics Research provides a detailed look at global betting trends from 2023-2024. Below, you can quickly explore who is betting, how often, and how habits are changing across different regions, age groups, and genders. For the full research report, visit BetZillion and stay updated on the future of sports betting.
BetZillion: Smart betting with honest reviews and expert insights
BetZillion is a trusted sports betting platform that provides expert analysis, unbiased reviews, and in-depth research to help bettors and industry professionals make informed decisions. It covers everything from sportsbook comparisons and betting strategies to exclusive industry reports and market insights. BetZillion evaluates hundreds of bookmakers, offering transparent and data-driven rankings to ensure users find the most reliable betting sites. The platform also provides betting guides, predictions, and bonus tracking, making it a one-stop resource for anyone looking to improve their betting experience. With a mobile-friendly design and regularly updated content, BetZillion ensures that both new and experienced bettors have access to the latest and most accurate information.
One of BetZillion’s biggest strengths is its focus on research, like the 2025 Sports Betting Demographics Research. This report looks at key trends from 2023-2024, showing who bets, how often, and how betting habits are changing worldwide. It also includes exclusive data from top betting brands, giving a deeper look into customer behavior. Operated by Spark Media LTD and backed by a team of experts, BetZillion is a reliable source for anyone who wants to understand the sports betting market and its future trends.
BetZillion’s 2025 sports betting demographics research
One of BetZillion’s biggest contributions to the industry is its 2025 Sports Betting Demographics Research, which provides a comprehensive look at global betting trends from 2023-2024. This report examines:
- Who bets on sports? – Age groups, gender distribution, and regional differences.
- Betting frequency & Spending habits – How often people bet and how much they spend.
- Public perception & Awareness – How people view sports betting in different countries.
- Exclusive industry data – Insights from top betting brands on customer behavior.
By offering expert reviews, valuable insights, and exclusive research, BetZillion remains a top resource for anyone looking to understand the sports betting industry. For full reports and in-depth data, visit BetZillion’s website.
Who bets on sports: Analyzing betting demographics and market trends
Understanding who bets the most helps sportsbooks, analysts, and bettors see where the market is growing and how different groups of people engage with betting.
Betting trends by country
The percentage of people who bet varies across different countries. Emerging markets like Kenya, South Africa, and Nigeria have a high number of sports bettors. This is because of the strong sports culture, growing online betting access, and economic conditions that make betting attractive. South America is also seeing an increase in betting activity, as more people start using online sportsbooks.
In established markets like the UK, Ireland, the US, and Canada, fewer people bet compared to the total population. This is because of strict regulations, different gambling habits, and economic stability. However, betting participation in North America is expected to grow, as laws around online betting change.
Gender breakdown in sports betting
Traditionally, sports betting was dominated by men, but this is changing. More women are starting to bet, especially in countries like Brazil, New Zealand, France, and Mexico. The growth of women’s sports, easier access to online betting, and changing social attitudes have encouraged this shift.
However, in some regions, men still make up the vast majority of bettors. Countries like India, Australia, South Africa, and Nigeria still see more male participation. But as more women show interest in sports betting, bookmakers are likely to adjust their marketing and promotions to appeal to female bettors.
Age Groups: Who bets the most
Young adults (18-35 years old) are the most active sports bettors. They are comfortable with technology, use mobile betting apps, and prefer online sportsbooks. In countries like the US, Kenya, and South Africa, most bettors are from this younger age group. Other countries, including Chile, Australia, France, and Spain, also show high betting activity among young people.
However, older adults are also becoming more interested in sports betting. In places like the UK and the US, more middle-aged and older bettors (35-74 years old) are starting to participate. Many of them have more disposable income and see sports betting as a form of entertainment rather than a risky activity.
How betting habits are changing
Sports betting is evolving, with different regions, age groups, and economic factors influencing how often people bet and why they do it. Some people place bets occasionally for fun, while others bet regularly as part of their routine. These habits vary depending on access to sportsbooks, mobile technology, and gambling regulations.
How often people bet
The frequency of betting differs from country to country. In Kenya, 63.8% of bettors have placed a bet in the past year, making it one of the most active betting markets. Nigeria follows closely with 51.7%, while South Africa records nearly 50% participation. These high numbers are linked to growing mobile access, strong sports culture, and economic factors that encourage betting.
In contrast, countries with stricter regulations or fewer online options have lower betting activity. For example, only 8% of bettors in the United States place bets at least once a month, despite the country’s strong sports culture. Canada shows similar numbers, highlighting how legal restrictions impact betting frequency.
Even within active betting markets, some people bet casually a few times a year, while others place wagers weekly or even daily. In Argentina, about 26.5% of bettors have placed a bet in the past year, while in Nigeria, over 25% of bettors place bets weekly, and about 15% bet daily. This shows that while betting is widespread, the level of engagement varies significantly.
The rise of mobile and online betting
Mobile betting is a game changer, making it easier than ever for people to place bets. In emerging markets, smartphone access is driving the rise of online sports betting. Instead of going to physical betting shops, bettors can now place bets from their phones anytime, anywhere.
As a result, younger bettors are more active, as they are comfortable using betting apps and online platforms. Regions with better mobile access, like Kenya, Nigeria, and South America, have seen rapid growth in online betting activity. This trend is expected to continue as technology improves and more betting apps become available.
The impact of betting regulations
Betting laws strongly influence how often people bet. Countries with strict regulations or limited access to legal sportsbooks tend to have fewer bettors and lower betting frequency.
For example, North America has fewer active bettors compared to Africa and South America due to its state-by-state or province-by-province gambling laws. In contrast, countries with more relaxed regulations, such as Kenya, Nigeria, and Peru, have a much higher share of frequent bettors.
However, this is starting to change. As more governments legalize and regulate online betting, participation is expected to increase. The United States and Canada are slowly expanding their legal markets, meaning that more people could start betting more often in the coming years.
Betting for fun vs. Betting for profit
For many, betting is just an exciting way to enjoy sports, but others see it as a way to make money. A growing number of bettors, especially younger players, are treating betting like an investment.
For example, in the UK, 86% of bettors say they see betting as a form of investment, and most of them are between 18-24 years old. In the United States, nearly 50% of bettors also view betting as a financial opportunity, with Gen Z and Millennials leading this trend.
As more bettors focus on analyzing odds, studying statistics, and using betting strategies, sportsbooks are adapting by offering more data-driven options. This shift is reshaping the industry, as betting platforms introduce tools, analytics, and strategies to cater to these serious bettors.
Key takeaways & Future predictions
The sports betting industry is constantly changing, and BetZillion’s research highlights key trends that will shape its future.
- Betting is growing the fastest in Africa and South America, while Europe and North America remain strong but more regulated.
- More women are betting, reducing the gender gap in some countries.
- Young adults remain the most active bettors, but older age groups are becoming more engaged.
- Mobile and online betting platforms are driving the industry forward, making betting more accessible.
- More people are treating betting as a strategy-based investment, rather than just a form of entertainment.
Looking ahead, technology, regulation, and market expansion will continue shaping sports betting. More countries will legalize and regulate sports betting, leading to safer and more structured markets for bettors worldwide.
Last thoughts
Sports betting is changing as more people use online platforms and mobile apps. New markets are growing fast, while others remain stable but more controlled. Younger players bet the most, but older bettors and more women are joining. Some bet for fun, while others see it as a way to make money, using stats and strategies.
