It’s an everyday purchase, but get your choice of washing powder wrong, and you’ll soon notice the difference.
Certain detergents can trigger allergies in some people that lead to intense itching or sudden rashes. Meanwhile, others might notice a weird slimy film over their laundry; clothes, bedlinen, towels and cushion covers don’t feel as clean and mountain fresh as promised by the adverts on prime time telly each evening.
For most part, the majority of folks pick a brand off the supermarket shelves and stick with it. When it comes to laundry powder and detergent, it seems we are creatures of habit.
But could you be missing out on something superior by not shopping around? In this instance, could the grass actually turn out to be greener?
What is the UK’s best selling laundry brand?
According to Consumer Market Insights the UK’s home and laundry care market made some €5bn in 2022, with Persil sitting on the throne as bestseller, followed closely by Ariel.
While they have the largest market shares, there are plenty of smaller, specialist and niche brands offering fresh sheets and clean clothes with added benefits that range from eco-friendliness, sensitive skin-suitability, and scents that mimic or echo high-end parfums.
Others perform brilliantly at lower temperatures, which could help lower energy bills - something to persuade you to switch in these cash-strapped times.
Then there’s the type of detergent: liquid, powder or pod? Bio or non-bio?
What’s the difference between bio and non-bio laundry detergent?
Bio options contain certain enzymes which make it easier to obliterate tough dirt and stains. They work at lower temperatures saving both energy and money.
Meanwhile non-bio cleaners are formulated without such enzymes, which makes them friendlier to those with sensitive skin or washing children’s and babies clothing.
While using a non-bio is kinder on your skin, the drawback is that deep, stubborn stains will likely need extra firepower in the form of a stain remover on the affected areas.
To help see behind the glossy advertising, we’ve made a list of the best washing powder brands to help you work through your laundry basket.
From posh washes and thrifty buys to subscriptions so that you’re never without washing powder again, there’s something for every budget and every household.
See the UK’s best washing powder brands below
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Best household laundry detergent
Persil
Bio or non-bio?: both
Form: pod and powder
The UK’s current market leader was the world’s first company to launch a commercial laundry powder back in 1907. Today, it offers cleaning agents in both bio and non-bio options as well as colour protect to keep your favourite patterned outfits and bold separates looking as good as new. Packaged in 100 per cent recyclable boxes and cartons, formats span everything from traditional powders to liquid soaps and convenient pre-portioned pods that dissolve in the wash.
Persil’s formulas are famously tough on stains, even in the non-bio option which makes it an especially good choice for big families with messy eaters.
Find Persil Bio capsules here, and Non-bio capsules here.
Buy now £10.45, Amazon
Ariel
Bio or non-bio?: both
Form: gel, washing powder, liquid detergent or pods
It’s been around since the late 60s, but Ariel remains one of the most-reached for washing powders in the country today. Its affordability might have something to do with it, but its proven performance gives it top billing too.
Pods come in a Platinum range and All-in-1 options, while washing liquid comes in original and colour washing versions. It’s the same choice if you prefer old school powders, while washing gels boast everything from extra stain removal for stubborn grime, colour options to keep washing bright, and infusions of Lenor for can’t-stop-sniffing freshness.
Buy now £13.00, Ocado
Fairy
Bio or non-bio?: both
Form: pod and powder
Most commonly associated with green bottles for washing dishes, Fairy also offers cleaners to wash clothes. It is very proud of its super-gentle formula, conveyed through a baby mascot on its label, and as such only offers Non-Bio detergent options.
You can bag it in both pod and powder formats, with powder often working out to be the more cost-effective of the two - especially if you find the XXXL Giga packs on offer (140 washes in one box!).
Buy now £35.97, Amazon
Dr. Beckmann Magic Leaves
Bio or non-bio?: Both
Form: sheet
Pods and liquids can be messy things, especially if you store your washing detergent under the sink where water can seep through. Cleaning expert Dr. Beckmann offers a solution with its Magic Leaves; water-soluable fabric soap sheets that come in both Bio and Non-Bio versions.
They're lighter, much easier to store and easy to pack for long trips, while leaving clothing clean and fresh. Use them in the same way as pods - just add to the bottom of the washing drum and you're ready to go, whether you're doing a short cycle or setting to low temperatures. We've been using two sheets on particularly dirty loads and have been left with impressive results.
Buy now £3.49, Amazon
Bold
Bio or non-bio?: Bio only
Form: pod, powder, gel and liquid
Bold’s USP is that it teams its cleaning formula with a fabric softener to provide a one-stop shop for your entire laundry basket. It partners with Lenor for delightfully fresh scents that you’ll love on your clothes and bedsheets. So it stands to reason, then, that the formula is available as a Bio washing detergent only - sad news for sensitive skin types.
Still, if your skin is unaffected by washing chemicals, using Bold will be like taking your nostrils to an olfactory theme park. From floral-scented collabs with cleanfluencer Mrs Hinch and calming lavender and camomile infusions, to the bright and citrussy Spring Awakening, there are plenty of powerful formulas to keep you looking and smelling as fresh as a daisy.
Buy now £5.00, Tesco
Surf
Bio or non-bio?: bio exclusively
Form: pod, powder and liquid detergent
Filling the fragrance-sized hole in the washing detergent market, Surf famously uses strong scents in its formula to fill your home with comforting, clean smells. It’s also tough on spills and stains, which the company partly attributes to the “enzymes in our biological formula”. They claim removing these would make the cleaner less effective and so no non-bio detergents are offered under Surf’s umbrella.
That said, if you like the sound of being enveloped in scents like lavender, coconut, ylang ylang or watermelon, Surf could be perf.
Buy now £3.50, Tesco
Method Concentrated Laundry Detergent, Peony Blush
Bio or non-bio?: Non-bio, made with plant-based softener
Form: liquid soap
Offering a triple-action treatment - cleans, colour protects, and defuzzes - with a light peony scent, Method’s detergent is gentle on the skin but tough on those tough, stubborn stains. It can be used as a concentrate on particularly bothersome spots, and also as a general washing liquid by slinging in a capful with your next wash.
This bundle is for two bottles, each doing 39 washes, so it should see through a couple of a months at the very least. Other scents are also available: Ocean Violet and Tropical Coconut
Buy now £18.76, Amazon
Daz
Bio or non-bio?: Bio only
Form: powder, pod and liquid
A no-nonsense powder that goes hard on stains, Daz uses bleach in its cleaning formula which rules it out for those with sensitive skin. Made by giant Procter & Gamble, it comes in powder, pod and liquid format, offering plenty of variety for households. While it’ll get your whites gleaming to a blinding degree, it won’t fade bright colours either.
As far as cost-per-wash goes, this stuff is golden: it’s very good value for money but the downside is that there’s no scents to choose from, and no non-bio options.
Buy now £9.00, Ocado
Best designer laundry detergent
Juliette has a Gun Not A Detergent, 500ml
Bio or non-bio?: non-bio
Form: liquid soap
The famed fragrance house has extended its orb into the heady world of… clothes detergents, offering an exciting upgrade to your laundry experience. It’s made with 95 per cent natural ingredients, which makes it kinder to sensitive skin and can be used across a range of textiles - so no need to separate your wardrobe with linen bed sheets and towels.
The 500ml recyclable bottle offers enough scented formula to see you through 25 washes.
It’s probably not one for big families who always seem to have the washing machine on, but if you’re a stylish young thing around town who wants their home to smell as chic as they do, add to basket stat.
Buy now £30.00, John Lewis
SLIP Silk Wash 887ml
Bio or non-bio?: non-bio
Form: liquid soap
Made especially for SLIP’s line of silk pillowcases, this is undoubtedly a boujee buy, but worth it if you want to keep expensive fabrics in good nick. The gentle formula has been tested and greenlighted by dermatologists and can be used for hand-washing as well as in a washing machine (though it’s wise not to combine with laundry that’s not silk).
Buy now £29.00, Harvey Nichols
Rituals Sakura Detergent
Bio or non-bio?: Bio
Form: liquid soap
Rituals’ Sakura scent is one of the brand’s bestsellers thanks to the delicate perfume of the celebrated cherry tree. Now fans can enjoy the scent all through their home thanks to this 1L detergent in the collection. It will clean whites and coloured items, leaving behind nothing but that wonderful floral scent. Use it in the machine for 33 cycles, or, if you save it for hand washing delicate pieces, it will last up to 66 treatments.
There’s also a delicate detergent available, £17 for 750ml.
Buy now £17.00, Rituals
Distinctive Washing Powder Masculine Fragrance
Bio or non-bio?: Bio
Form: powder
Not exactly a luxury powder, but this packet is said to carry a scent very similar to Prada’s Amber fragrance, this bio washing powder is one for those who aren’t wild about the floral scents carried by most detergent brands. You can detect the scent from the moment you open the washing machine and it uses special heat-reactive tech to retrigger the fragrance when you’re wearing it or in hot weather. For all the smooth operators.
Buy now £14.50, Amazon
Dr Barbara Sturm LAUNDRY DETERGENT
Bio or non-bio?: Bio
Form: liquid soap
Dr Barbara Sturm is a skincare legend, best known for finessing the complexions ofthe A-List: tihnk Hailey Bieber, Rosie Huntington-Whitely and Kourtney Kardashian.
She is also the founder of her eponymous line of non-surgical anti-ageing treatments that include the bestselling Glow Drops and Hyaluronic Serum. All good and well, you may think, but what’s that got to do with washing liquids?
Well, the Dr has extended her portfolio and used her considerable expertise to launch a clothing detergent.
The skin is the largest organ of the body and as such, requires TLC over harsh chemicals, dyes, fragrances and bacteria that may cause a nasty reaction. This is why her liquid soap is free-from fragrances with a clean formulation that’s kind to skin. The plant-based product removes irritants from the equation, opting instead for soothing actives like panthenol, aloe vera and purslane extract that are combined with bio ingredients to still provide an effective clean.
The derm has thought of everything, including opting for eco-friendly packaging to reduce emissions in production and transportation.
Ideal for sensitive skin types.
Buy now £40.00, Dr Barbara Sturm
Best laundry detergent for sensitive skin
Homethings Non-Bio Laundry, 72 Eco Washing Pods
If you're fighting the battle against pointless single use plastic, you'll like this option from Homethings. The washing pods come housed in an easily recyclable cardboard box (though you may want to decant into a glass jar to ensure they don't get wet near sink or laundry cupboards).
Unlike other laundry pods, these are filled with powder rather than liquid. Simply sling them into your machine before filling with a dirty load and running on a 30-40 degree temperature cycle. The 100 per cent natural powder will effectively clean clothes and completely dissolve so there's no gritty residue left. These are unscented which makes them particularly suited to those with sensitive skin.
Buy now £19.99, Amazon
EcoZone Ultra Concentrated Laundry Liquid, Non Bio
A homegrown brand that focuses on eco-conscious cleaning products, EcoZone offers everything from bathroom cleaners to laundry detergent. This bumper five litre tank is vegan, non-toxic and natural, with enough to see you through a stonking 166 washes (parents, rejoice).
The formula is packed with plant-derived ingredients that will erase stains - yes, even on a cooler wash. That said, the formula is gentle enough to use on baby clothes and school uniforms to the point where it's been approved by Allergy UK. How's that for buying confidence?
For those who prefer pods, EcoZone has a box of non-bio capsules for £10.59.
Buy now £23.94, Amazon
Best laundry detergent subscription service
Smol laundry pod subscription
Life is far too short to worry about having enough laundry detergent. Never be caught short again with this handy subscription service that posts a box of pods at a frequency of your choosing, helpful for households of all sizes.
The laundry pods come in bio as well as non-bio with a concentrated formula to get to work on dirt and stains. Whichever option you go for, you’ll get 24 capsules delivered in eco-friendly, plastic-free packaging.
The best bit? You can get a trial box of nine pods for free when you cover the £1 postage. A Smol price to pay, you might say.
Buy now £5.30, Smol
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