Picture it now: you’ve trundled home after a long slog at your 9 to 5. After enduring the muggy, humid London underground with a stranger’s elbows uncomfortably close to your own, you’ve managed to make it back home to the comfort of your own boudoir. Waiting for you atop your perfectly made bed are a collection of almost frustratingly cute cuddly toys. You sigh contentedly. This is adulthood.
Though we’re not one to discriminate against the many, varied manufacturers of adorable stuffed animals and toys, there’s one particular brand that has triumphed above them all in recent years – the British-born cuddly toy retailer known as Jellycat.
Believe it or not, the Jellycat brand was launched way back in December of 1987. Though we can credit the rise of TikTok with the recent increased popularity. We understand that to some, the concept of owning cuddly toys as a fully-grown adult still seems a tad strange. Nevertheless, compilations and videos made by TikTokers posting their Jellycat collections have racked up over 480 million views on the platform. In reality, the odd ones out are those who haven’t gotten in on the craze.
The soaring popularity of Jellycats is not the first time that purchasing stuffed animals has become a global phenomenon amongst adults. In the mid-1990s, Ty’s Beanie Babies were collected and traded, the rarest ones sold for small fortunes later in life. In early 2020, cloudlike creatures known as Squishmallows, which are available in a wide range of shapes and sizes, dominated on popular social media platforms.
Yet Jellycat seems to have created a world of its own. The ultra-soft and often strangely proportioned anthropomorphic creatures and objects each have surprisingly unique personalities, which ensures there’s always an option for everyone.
Perhaps one of the biggest reasons as to why Jellycat toys have become so popular amongst adults – huggability and cuteness aside – is due to the fact that they can also serve as adorable, stylish pieces of home décor.
Whether you’re in the market for a pocket-sized self-soother for adults and children alike, or simply love the idea of matching a stylish Jellycat to your own home aesthetic– we’ve rounded up a selection of some of the best and brightest. Keep scrolling for a round-up of the sweetest Jellycats on the market right now.
Shop below.
Timmy Turtle soft toy 28cm
One of Jellycat’s newest launches, Timmy Turtle is wonderfully grumpy, and yet oh-so contemplative. We simply have to have him.
Buy now £100.00, Jellycat
Amuseables Sports Tennis Ball soft toy 9cm
According to Jellycat, sales for the newly launched Amuseables tennis ball toy increased by a whopping 820 per cent in the run-up to Wimbledon. As such, we’re urging tennis and cuddly toy enthusiasts scoop it up before they’re all gone.
Buy now £25.00, Jellycat
Amuseable Pink and White Marshmallows soft toy 9cm
Why buy just one, when you can purchase a set of two? These incredibly cute blushing marshmallows would look fantastic as decoration on either your bed or sofa. Keep one and gift the second to your BFF.
Buy now £25.00, Jellycat
Jellycat Personalised Bashful Bunny Medium
You are never too old for a Jellycat. Bashful Golden Bunny, aka your loved one’s new best friend, is suitable for all ages. From newborns to Freshers, recipients of this adorable plushie will never be short of snuggle sessions. The toy’s ear can be personalised, resulting in a thoughtful gift for all.
Buy now £38.00, Jellycat
Alice Axolotl small soft toy 27cm
Axolotls are incredibly cute sea creatures that always seem to have a smile on their face, so it fits the bill that Alice looks like the happiest axolotl to have ever lived. We’re adding her to our basket for those ludicrously fluffy fuchsia ears alone.
Buy now £55.00, Amazon
Amuseable Rainbow bag
Itching to buy your very own Jellycat but can’t quite rationalise the purchase due to their seemingly impractical nature? No more excuses for the Rainbow bag is here to answer all your prayers. Big enough to house your phone, wallet and keys – this technicolour pal is set to be your new daily companion.
Buy now £35.00, Jellycat
Birdling Mallard soft toy 10cm
Though this sweet Mallard is only 10cm tall, we think he’d make a fantastic piece of décor in any home. Likewise, he’d serve as a brilliant gift for parents and grandparents who collect small mallard figurines.
Buy now £14.99, Waterstones
Jellycat Delia Duck Soft Toy
The latest addition to Jellycat’s famed collection is a must-have this Easter. Devastated Delia Duck might just turn her frown upside down if she’s able to find a new home in time for spring.
Buy now £25.00, Jellycat
Jellycat Sienna Seahorse
Whether she’s 16 or 26, a Jellycat always goes down a treat. Not only is the blossom pink tone of Sienna Seahorse utterly adorable, but the dainty sea creatures mate for life, making this teddy an extra special pick.
Buy now £49.99, Amazon
