Call it frequency illusion but we are seeing tubing mascara everywhere right now.
The term is bandied about the beauty community and has over 317.1M views on TikTok, but what does it actually mean?
Well, tubing mascaras are formulated with specialised tube-like polymers that wrap around each lash, lifting and lengthening with every swipe. This makeup essential typically has better staying power, is water and oil-resistant yet remains easy to remove.
Tubing mascaras have a volume-building but weightless formula that amplifies the individual lashes, leaving a fuller-looking fluttery appearance without the risk of running and clumping.
Backstage at SS24 shows in the four fashion capitals, the beauty agenda was clear: minimalistic makeup looks are dominating the cosmetic agenda for the foreseeable – and this has flung products like mascara that are minimal effort and high impact into the limelight.
The transformative power of mascara is immediately obvious with a simple swipe of the pigment. The tubes give a wide-eyed appearance, making you look more awake with bigger, brighter peepers.
This no-makeup makeup dictate has also emphasised the importance of products that are fuss-free and easy to apply, which is where this particular tubing mascara shines. The hard-wearing formulas won’t flake or smudge throughout the day.
Choosing your mascara is important to create the thicker, high-shine and healthy lashes you are looking for, so look out for conditioning ingredients like lipids, peptides and collagen. It is also worth considering the removal process, steering away from waterproof-like textures that require excessive rubbing that may lead to irritation and redness. An effective eye makeup remover is essential.
So, without further ado, shop the best tubing mascaras below
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KVD Beauty Full Sleeve Long and Defined Tubing Mascara
KVD Beauty has unveiled another viral sensation, which has been hailed as a game changer. The Full Sleeve Long and Defined Tubing Mascara takes inspiration from full-sleeve tattoos with lash-wrapping technology. With each swipe, you are coating the lashes with a 360° polymer sleeve, resulting in length, and lift with a clump-proof and fanned-out effect.
The contoured brush ensures root-to-tip coverage from the inner to outer corners, while the specialised bristles give fullness to your eye look. It has a long 24-hour wear but is easily removed with just warm water – removing harsh, irritating chemicals from your routine.
Buy now £22.00, lookfantastic
Merit Beauty Clean Lash
Makeup need not be a challenge to apply or require much skill – an idea on which Merit has founded its cosmetic collection. The Clean Lash removes smudging and flaking from your daily application with its proprietary tubing technology that leaves no lash behind in its mission to create a full, feather appearance.
Alongside this wrapping effect are fatty acids, olive oil esters and vitamin B5 that condition and nourish the lashes for a high-shine, healthy appearance. The formula is also easily removed, just warm water will do.
Buy now £27.00, Merit Beauty
Milani Highly Rated Lash Extensions Mascara
Forget lash extensions, you won’t need them with this tubing mascara in your arsenal. The Milani Highly Rated Lash Extension Tubing Mascara uses what the brand refers to as Liquid Extension technology, a Japanese-inspired formula that coats the lashes in flexible, tube-like polymers for immediate length and volume.
Just a few swipes are all that is required to see the XXL result and it has a lifting effect that is long-lasting, up to 16 hours. This is all while simplifying the makeup removal process where warm water releases the polymers and peels right off – it’s shocking but amazing.
Buy now £9.67, Boots
bareMinerals Lashtopia Volumizing Mascara
This is the bestselling mascara in the bareMinerals and one flick of the wand will prove why. The product has an immediate fluttery effect, upping the length and density of your lashes in the carbon black hue thanks to the 600 bristles on the brush. These are placed in a staggered way to ensure that no lash is left behind as you apply the mousse-like texture.
As is the case with the entire bareMinerals makeup collection, this product is mineral-based and packed with conditioning ingredients, which makes it great for sensitive eyes.
Buy now £21.00, lookfantastic
Too Faced Better Than Sex
With the hourglass shaped brush, Too Faced’s best-selling mascara ensures that every single last lash is coated in the carbon black formula. The black pigment is enriched with collagen to keep them in tip top condition, while it works to lengthen. The product adds volume, thickens and nourishes to create a long, fluttery lash effect but can become more dramatic as you keep layering.
Buy now £25.00, lookfantastic
Clinique High Impact Zero Gravity Mascara
The hunt for the perfect mascara with equal volumising and lengthening properties is enduring but Clinique is making a convincing claim for the title with its High Impact Zero Gravity Mascara. The brand explains, “We have lash lift-off” before going on to share its ability to lift and curl lashes by 50 per cent.
No additional tools are necessary, this is the be-all and end-all for lashes where the curved brush coats a lightweight gel with a strong hold polymer and clay particles. Clinique has forgone the use of heavy waxes to offer long-lasting results and leaves unsightly drooping out of your beauty routine. The formula doesn’t smudge or flake off throughout the day but is easily removed with just warm water.
It has a black/brown pigment for the best of both worlds.
Buy now £24.00, Clinique
Essence Bye Bye Panda Eyes
Kiss that dreaded panda eye look goodbye with the cult Essence mascara that gives you real bang for your buck. The product works by creating a film around the lashes to add intense pigment without smudging, clumping or crumbling. This drugstore mascara has real staying power where the straight brush head lengthens and thickens your lashes for an all-day dramatic look that is sweat and tear proof.
Buy now £13.49, Amazon
