While everyone loves a bargain perhaps in today's cost of living crisis they are becoming more of a necessity.
It is a welcome surprise when you spot the yellow stickers in the supermarket but you don't always know when they are going to pop up. Consumer watchdog Which? has looked at when are the best times to plan your shop if you also want to pick up some reduced items.
Often a yellow sticker is added because the produce is nearing its best before or use buy date or perhaps it has been superficially damaged. Sometimes the reduction in price can be a fraction of the original tag.
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Which? said at most supermarkets times can vary from store to store, but said Aldi and M&S add yellow stickers towards closing time. It added: "Aldi marks down perishable products like bread, meat, fruit and vegetables by either 30% or 75% on their last day of shelf life before stores close, and gives a 30% discount on groceries such as cereal, pasta and tinned food if it deems the packaging imperfect."
It also said Asda looks at products and puts reduced stickers on twice a day - in the morning and the evening. Which? said: "Lidl works in much the same way.
"It told us that employees tend to make reductions first thing and then a few hours before closing, but can opt to do so throughout the day.
"Morrisons, Sainsbury’s, Tesco and Waitrose all told us there aren't specific times when their in-store employees apply 'yellow sticker’ price cuts."
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