Known as the quintessential nation of prudes, you may think that us Brits aren’t the target market for sex toys.
Well, it seems you’d be sorely mistaken. Lovehoney has gone so far to create a ‘Sex Map’ of the country, crowning Edinburgh as the sexiest city, Liverpool taking an honourable mention as the double stimulation city thanks to its penchant for rabbit vibrators and Birmingham dubbed the peachiest city owing to its love for realistic butt plugs. And, with shows like Naked Attraction gracing our TV screens, it’s certainly no surprise.
If one thing’s for sure, there’s no shame in investing in a new toy. Alongside a meditative yoga class, a relaxing bath with a face mask or even an energising jog, a positive relationship with sex and masturbation is a great form of self-care.
Perhaps it’s for some quality me-time or maybe you’re looking to spice up your sex life with your partner, a new toy will help you conquer the summit of Mount Orgasm, and explore it too. There to prolong the enjoyment and enhance the experience, your life between-the-sheets will be improved at the flick of a vibrating button - and who wouldn’t want that?
Whether you’re straight or a member of the LGBTQ+ community, there’s something for everyone. From clitoris stimulation to butt plugs, bondage equipment to app-controlled vibrators, the options are far-ranging and ever-growing.
There’s never a bad time to surprise your lucky loved one, or yourself, with new realms of pleasure a sex toy can offer.
Keep scrolling and you’ll be in for a treat.
Lovehoney Wild Weekend Mega Sex Toy Kit
Not sure exactly where to start in the world of couple’s sex toys? The obvious answer is to buy a little of everything. Instead of blindly searching for one vibrator, one butt plug and whatever else your heart (and body) desires, this handy selection box does all the hard work for you.
Featuring 11 of Lovehoney carefully selected toys including a few of its best sellers, you could feasibly use this sex toy kit a little like an advent calendar: something new to sample each day.
Buy now £49.99, Lovehoney
Lovehoney Bumper Booty Bundle Anal Sex Toy Kit
This six piece kit is the buffet of the sex toy world, offering a little of everything to try and test out next time you’re getting down to it. Featuring two butt plugs of different sizes and shapes as well as anal beads, a prostate massager, an anal douche and a bullet vibe, you’ll find everything you need for hours of play with someone special or by yourself. A fantastic anal toy kit for all levels of anal play, it has everything you need to add a thrilling new dimension to your sex life.
Buy now £54.99, Lovehoney
Vibrators
Lolitree Wearable Egg Vibrator
This compact vibrator connects to a dedicated app via Bluetooth, offering nine vibration modes for personalised pleasure. Designed with a curved shape for easy grip, simply hold the vibrator and control it yourself or hand it over to someone else.
App-controlled, this adult toy features a larger end for G-spot stimulation and a smaller end for clitoral or anal stimulation. This ergonomically designed adult toy for women is both discreet and wearable, with a quiet yet powerful massager that ensures privacy, making it suitable for use in various situations without attracting unwanted attention.
Buy now £27.99, Amazon
Ann Summers We Vibe Tango X Rechargeable Bullet Vibrator
Ann Summers’ We Vibe Rechargeable Bullet Vibrator is a 10 year best seller, which should give you some certainty as to just how impressive it is. Promising to add a spark to your sex life in mere seconds, this pocket sized vibrator is one of the most impressive around.
Featuring a new silicone handle with intuitive buttons for optimum performance, it comes with targeted vibrations and eight intensity levels to explore. It’s one you’ll love solo or with a partner.
Buy now £72.00, Ann Summers
Lovehoney Dream Wand Rechargeable Mini Massage Wand Vibrator
The Dream Wand is one of the most versatile sex toys around, ideal to be used by any gender and as both solo or partner play. Lovehoney’s is one of the smaller wands available but comes prepped and ready to deliver with a huge seven vibration patterns and four intensity levels for heavenly customised pleasure. Not only is it made from soft silicone but it’s also waterproof: the opportunities never end.
Buy now £69.99, Lovehoney
Satisfyer Partner Plus Remote Control Vibrators
Mention the words “Satisfyer Pro” in any friendship group and you’ll probably get at least one knowing glance. This ever-popular toy comes with endless positive reviews (and some very entertaining ones, too) and now comes in a partner-ready style.
Wanted to introduce your other half to your Satisfyer but couldn’t figure out how to include them? Meet the Satisfyer Partner Plus. Designed to provide stimulation both internally and externally, it’s a toy you’ll both reap the benefits of when worn correctly. It’s also won multiple awards for its unique design: even the experts agree it’s incredible.
Buy now £34.46, Amazon
Lelo Picobong Transformer
Lelo's Picobong Transformer may look a little more like a miniature skipping rope rather than something you'd incorporate into your nighttime activities but it's a popular product and comes with plenty of uses.
This unique sex toy can be bent, manipulated and curved into a swathe of varying shapes to fulfil your desires, whether that's for solo play or with a partner by your side. With vibrating edges, well-curved ends, a targeted massager and a near-silent design, it's one you'll want to pack away in a suitcase - if nothing else, to simply puzzle the staff at airport security.
Buy now £59.00, Amazon
Lovehoney First Time Fun Vibrator Starter Kit
This Lovehoney set is the very definition of good vibes, including a classic vibrator, a G-spot vibrator, an egg vibrator and a bullet vibrator. If you're not sure what you like yet in the world of vibrating sex toys, this is arguably the best - and maybe the cheapest - way to find out for sure. Or, alternatively, if you know you're a fan of all of the above, you can save a bit of money by buying them as a multi-pack rather than individually. Branch out with pink, green or black colours for a little extra fun.
Buy now £49.99, Lovehoney
Lelo TIANI 3 remote-controlled couples’ vibrator
Lelo’s remote-controlled couple’s vibrator is a must-try, massaging and vibrating simultaneously in a way that you may not have experienced before. One of the most intimate sex toys around thanks to its unusual shape and size, it’s designed to suit all body shapes with its bendable design and offers eight modes from a teasing murmur to a satisfying pulse. Offering both internal and external stimulation for bodies of all genders, it can also be controlled with the flick of a wrist using the remote.
Buy now £111.20, Lelo
Bondage
Ann Summers Black Beginners Bondage Set
An ideal kit for first-time bondage explorers (and at a price that’s hard to refuse), this set has everything you need to begin experimenting in the bedroom. We’re talking ankle and wrist cuffs with an attachable hog tie ring, a flogger made of webbing, a gag, and an eye mask to act as a blindfold. All accessories are in plain black and are well-made so should stand the test of time.
If you’re after something fancier, you can find a white faux leather set for £31.50.
Buy now £27.00, Ann Summers
Black Feather Tickler Soft Feather Fur Brush Tickler
With double ends for naughty and nice play, this black riding crop opens the door to a world of possibilities. Made with PU leather, use the tasselled side for light spanking and the feather side to tickle extra sensitive skin.
Buy now £7.99, Amazon
Bondara Luxe Leather Wrist and Ankle Spreader Bar
Once you’re comfortable with initial bondage play it may be time to graduate onto naughtier toys - like this spreader bar that comes with four restraints for various limbs. Unlike other models which use velcro to fasten, these come with padlocks adding extra restraint that will come into its own once the fun starts.
Bonus? One satisfied customer noted: “It’s also portable. I can toss it in my luggage when we go on holiday together.”
Buy now £45.99, Bondara
Sportsheets Sex Swing Door Jam Kit
No space at home for a bonafide sex swing? A sturdy door will work just as well when paired with Lovehoney’s swing, which slips over the top. Designed for upright intimacy (giving your poor bed a break), it offers good support as well as hand grip and stirrup loops to help you keep your balance in semi-suspended positions. All the straps are adjustable, which is handy for finding the right height for you and your partner.
Buy now £69.99, Lovehoney
For men
Lovehoney Buzz Vibrating Love Ring Aqua
Lovehoney’s Vibrating Love Ring is great for both foreplay and sex, adding stimulation during partner play and also helping to maintain an erection for longer.
Budget-friendly and impressively small, this stretchy ring offers hours of sizzling play. It requires two batteries and the brand has kindly included six in the pack. If you’re looking to step up your sex life without spending a fortune, this is one of the best couple’s toys for getting the job done right.
Buy now £12.99, Lovehoney
Lelo Tor 2 Couples Ring
Designed for couples, Lelo’s vibrating cock ring guarantees enhanced satisfaction for both partners - so it’s a gift that you can benefit from, too. A comfortable smooth silicone fit that works for all sizes, it boasts six settings, from a teasing murmur to a powerful pulse, and is sure to deliver longer-lasting and stronger orgasms across the board.
Buy now £101.15, Lelo
Butt plugs
Lovehoney Jewelled Heart Aluminium Butt Plug 2.5 Inch
Who says jewellery should be limited to your upper body? This sparkling jewelled butt plug is one of the prettiest around, with a gleaming pink heart-shaped diamond that promises to be the star of the show.
Made from steel with 2.5 inches of insertable length, this smooth 145g metal plug is perfect for adding a little sparkle to your anal adventures. It’s also suitable for temperature play – simply pop it in the fridge for 10 minutes, or leave it in warm water to change up your playtime.
Buy now £22.99, Lovehoney
Lovehoney Jewelled Metal Butt Plug Set (3 Piece)
What’s better than one jewelled butt plug? A set of three, of course! Ideal for anyone looking to push their limits or delve into different sizes, this three-pack of sparkling butt plugs was designed for seamless progressive anal play. Wonderfully smooth with dazzling jewelled bases, this set lets you start small and work your way up the levels. It’s shaped to please with sensual curves, slender necks and flared bases for easy insertion and comfortable wear.
Buy now £49.99, Lovehoney
Ann Summers Slimline Vibrating Anal Plug
Curious about butt plugs but not sure where to start? Look no further than Ann Summers’ Slimline Vibrating Anal Plug for an introduction to anal play. Made with smooth silicone, this anal plug has a tapered shape and a seven-speed removable bullet that can be used for added stimulation during foreplay.
It’s small enough to be beginner-friendly and can also be used without the bullet for non-vibrational play. Its tapered, slimline shape provides comfortable insertion perfect for beginners and its smooth silicone design makes it a versatile addition to your playtime.
Buy now £23.00, Amazon
Nu Sensuelle Power Plug
The Nu Sensuelle is one of the best butt plugs around if you’re looking to add an element of control or submission to your bedroom antics. This anal plug has a t-shaped base and an external remote control complete with 20 stimulation patterns. This waterproof butt plug is also chargeable by USB, which means there’s nothing stopping you from taking it away on your next holiday for some exotic playtime.
Buy now £37.99, Amazon
Lovehoney Vibrating Inflatable Butt Plug
The Lovehoney Inflatable Butt Plug offers a totally customisable experience for those looking to step their anal play up a notch. One of the most versatile sex toys around for those looking for anal fun, this butt plug combines powerful vibrations with an inflatable plug, which you can use to increase the girth, then turn on the vibrations for incredibly satisfying anal stimulation.
It also has a wired controller, if you’re looking to play with someone else. While it may look a little intimidating, it’s designed for intermediate and advanced users alike.
Buy now £19.99, Lovehoney
Lovehoney Icicles No 47 Beaded Glass Butt Plug with T-Bar Base
A glass butt plug is your best bet if you have sensitive skin and/or are a fan of temperature play. Made from smooth, hand-blown borosilicate glass, this tapered toy gives a pleasing, ‘pop’ upon insertion and features a T-bar base for peace of mind.
The triple-beaded nature of this butt plug makes it great for beginners, who can progress from one bead to another as their experience grows. Glass toys are also compatible with all lubes, opening up your play options even more.
Buy now £24.08, Amazon
Lelo Hugo SenseMotion Remote Control Rechargeable Prostate Massager
Lelo makes the crème de la crème of sex toys and the Hugo SenseMotion Remote Control Rechargeable Prostate Massager is no exception. Mid-sized, the toy can be used by all levels, on its own or during playtime with a lover.
While some toys may be totally reliant on your own movements, the toy’s SenseMotion remote responds to the movement of your hand for complete personalisation in play, almost as if someone else is controlling it. Its silken silicone form is contoured for a perfect fit, with a bulbed insertable end and six vibration settings.
Buy now £189.99, Lovehoney
Lubes
So Divine Orgasm Gel
So Divine does a little more than your average lube. As well as providing a vegan-friendly gel that’s easy to apply and even easier to enjoy, it comes with a subtle menthol flavour.
The effect? A subtle tingling feeling shortly after application. One to use sparingly or whenever you’re looking to spice things up a little from the norm. Just maybe give your partner a heads-up before you apply it too liberally.
Buy now £7.99, lookfantastic
Hanx Vegan Lubricant
Hanx has a lot to show off about. This popular water-based lubricant is long-lasting, gentle, naturally scented, vegan, free from parabens, and endorsed by medical professionals: it's practically good for you.
Its elegant packaging adds a sophisticated touch to your private adventures, while its subtle scent ensures no unwanted sickly smells as distraction. Offering no tackiness, no overt stickiness, no irritation and no rashes, it's one of the best options for, literally, pleasing everyone.
Buy now £14.99, Boots
WooWoo Pleasure Enhancing Bliss Oil
As its name suggests, WooWoo's Pleasure Enhancing Bliss Oil is an oil rather than a traditional lube - but it's designed to be applied the same way and offers a different kind of sensual experience. Infused with CBD, this relaxing oil comes with a beautifully soft scent and adds a little, gentle relaxation to your experience. Its versatility means you can use it as a massage oil or apply it to more sensitive areas of the body.
Buy now £7.50, Ocado
Astroglide Toy ‘N Joy, Toy Safe Personal Lubricant
Astroglide makes one of the most popular lubes around and it's one designed to be enjoyed in all sorts of scenarios. As the brand itself says "it's perfect for all types of play including toy, solo, partner, anal, penile, vaginal, and beyond… we’ll let you decide." A hypoallergenic product, this lube is both compatible for use with many sex toys and is suitably gentle on your intimate parts.
Buy now £18.70, Amazon