When the cold weather hits, there’s no denying it: the puffer jacket is the ultimate winter essential.
Whether you're getting ready for a snowy ski trip, tackling the unpredictable British weather, or simply after that effortlessly fashionable winter look, finding the right winter coat will keep you warm and comfortable all season long.
What to look for in a puffer jacket
The first thing I consider when buying a puffer jacket is insulation. Staying warm is the main goal, so I pay close attention to the materials used inside. Down is often the best option for warmth; it’s lightweight, incredibly insulating and compressible, which makes it ideal for layering.
But if I’m after something more water-resistant, synthetic insulation like Prima Loft offers warmth even when wet. For seriously cold temperatures, jackets from brands like Canada Goose are a solid choice. They combine high-quality down with excellent insulation that will keep you warm no matter how low the mercury drops.
Function versus style
Given the unpredictable weather we experience in the UK, weather resistance is a must. I always look for jackets with a waterproof exterior, sealed seams, and a hood to keep the rain and snow at bay. Windproof features are also key, especially on those windy days when the chill can cut through anything.
Helly Hansen is great for this; they’re known for their weatherproofing technology, ensuring that you stay dry and warm even when the conditions take a turn for the worse.
Of course, a puffer jacket needs to be functional, but I also want it to look good. I prefer jackets that fit well without feeling too bulky, and that have a design that can easily transition from outdoor adventures to casual outings. Holland and Cooper’s jackets have this great balance of performance and style; they’re ideal for everything from outdoor walks to dinner with friends.
For something a bit more relaxed, Sandbanks offers a coastal-inspired design that’s perfect for weekend escapes or a laid-back day in the city.
Choosing the right coat for the cold season can be tricky and an investment, so it’s worth taking your time to make the right decision. Which is why rental websites such as Hurr Collective are great to test out a few different styles, from brands like My Sunday Ski, for example.
How we tested
The ES Best Shopping team has had plenty of experience with puffer jackets, in settings ranging from ski breaks to simply returning to visit family back in chilly, yet charming Scotland. Over the years, we’ve put various brands to the test in different settings. I also spoke to Eoin Treacy, Northern Europe Regional marketing manager at Columbia the international outdoor brand for his advice.
He said: “Down insulation, made from the soft under feathers of ducks or geese, offers superior warmth and packability. If you’re braving extreme cold, down is your best bet. However, synthetic insulation has its perks too. It’s typically more affordable and performs better in wet conditions. Synthetic materials, like polyester, retain heat even when damp, making them ideal for unpredictable winter weather.”
A puffer jacket might look warm, but it won’t do much good if it soaks through, so the expert recommends jackets with a waterproof or water-resistant outer shell to keep moisture out. “Look for materials like waterproof breathable membrane or DWR (durable water repellent) coatings. When shopping for down jackets, pay attention to the fill power,” he said. “Fill power measures the loft of the down, with higher numbers indicating better insulation.”
To further help with your selection, we’ve rounded up some of our favourite brands that will see you through winter after winter.
See below
Performance brands
Helly Hansen
Best for: Sub-zero adventures
Known for its Norwegian roots and rugged heritage, Helly Hansen is the ultimate outerwear choice for those who brave extreme conditions. From ski resorts to stormy seas, this brand has mastered the balance of durability and innovation with its iconic puffer jackets. Engineered with Lifa Loft insulation, crafted to be lightweight yet ultra-warm; Helly Hansen jackets offer unparalleled protection without added bulk.
Buy now, Helly Hansen
Peak Performance
Best for: Style and warmth
Born in the snowy mountains of Sweden, Peak Performance is where minimalist Scandinavian design meets high-functionality outerwear. The brand’s puffers, like the Helium range, are crafted with wind- and water-resistant Pertex fabric, ensuring comfort no matter how wild the weather. Feather-light and easy to pack, these jackets are favourites for hikers, skiers, and commuters alike.
Buy now, Peak Performance
Mountain Warehouse
Best for: Affordable yet reliable warmth
For high performance on a budget, Mountain Warehouse is hard to beat. Designed with Iso Therm technology for exceptional heat retention and Eco Fill insulation for a sustainable touch, these jackets are perfect for everyday wear or weekend hikes.
Buy now, Mountain Warehouse
Columbia Sportswear
Real-world reliability: Multi-purpose
For decades, Columbia has been synonymous with outdoor adventure, and their puffer jackets are no exception. Packed with Omni-Heat reflective lining, which retains body heat without adding weight, these jackets are trusted by trekkers and campers alike. Columbia’s timeless designs and practical features make them equally suitable for city wear.
Buy now, Columbia Sportswear
Ariat
Best for: Freedom of movement
Inspired by equestrian roots, Ariat has brought the same performance-driven approach to its puffer jackets. Combining advanced insulation with windproof and water-resistant materials, Ariat puffers are designed to tackle outdoor tasks with ease. The designs incorporate mobility-enhancing features like articulated sleeves, making them a practical choice for riders and countryside explorers.
Buy now, Ariat
My Sunday Ski
Best for: Eye-catching designs
A modern brand for chic adventurers, My Sunday Ski transforms the humble puffer jacket into a practical wardrobe hero. Known for bold prints, silhouettes and exceptional insulation, these jackets excel in combining high-fashion aesthetics with winter-ready functionality.
Rent the iconic puffers and jumpsuits through Hurr Collective to experience their warmth and flair before committing to a purchase, or if you simply fancy mixing up your style for various occasions.
Buy now, Hurr Collective
Fashion brands
Holland and Cooper
Best for: Quintessentially British
Holland & Cooper is celebrated for its tailored silhouettes and high-performance outerwear. The brand’s ski jackets blend heritage-inspired design with modern technical features like waterproof membranes and thermal insulation. Think countryside chic meets alpine cool.
Buy now, Holland & Cooper
Perfect Moment
Best for: Fashion-forward
Known for bold colours and retro-inspired patterns, Perfect Moment jackets turn heads both on and off the slopes. Made with responsibly sourced down and Toray Dermizax waterproof fabrics, the brand’s outerwear ensures top-tier performance with eye-catching style.
Buy now, Perfect Moment
Canada Goose
Best for: the mountains to the streets
A global heavyweight in luxury outerwear, Canada Goose jackets are engineered for extreme cold. Their ski jackets feature premium down insulation and trademarked Arctic Tech fabric, making them the go-to for alpine adventurers who demand ultimate warmth and durability.
Buy now, Canada Goose
Sandbanks
Best for: A green conscience.
This British brand is making waves with its sleek, sustainable approach to outerwear. The Sandbanks puffers combine innovative recycled insulation with windproof and water-resistant fabrics, offering protection without compromising on style. The minimalist designs and refined aesthetics make them perfect for those who want eco-conscious skiwear.
Buy now, Sandbanks
The North Face
Best for: Waterproof style
A name synonymous with adventure, The North Face delivers high-performance ski jackets equipped with Dry Vent waterproof technology and Thermo Ball Eco insulation. Designed to handle any weather, these jackets are equally at home on the piste or tackling a snowstorm in the city.
Buy now, The North Face
Sweaty Betty
Best for: Active lifestyles
Renowned for its athleisure wear, Sweaty Betty brings its expertise to ski jackets with designs that combine style and substance. Made with lightweight insulation and waterproof materials, these puffers offer freedom of movement for active days on the slopes. Think chic, sporty, and practical.
Buy now, Sweaty Betty
New Look
Best for: High-street bargains
Affordable, versatile and effortlessly stylish, New Look’s puffers prove that staying warm doesn’t have to cost the earth.
When the chill bites, New Look steps up with puffer jackets that combine affordability with on-trend designs. Whether you need a post-gym layer, a cosy oversized staple or a tailored jacket for an evening out, the high street hero’s range ticks every box without stretching your budget.
Buy now, New Look
