Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

Sofia Richie Grainge in a New Fashion Campaign Celebrates Pregnant Body Positivity

Sofia Richie Grainge in the new Stuart Weitzman advertising campaign. (Credit: Courtesy of Stuart Weitzman)

Celebrity pregnancy reveals are always big news. Just look at all of the press Ashanti is getting after announcing she's with child with her fiancé Nelly. Then there's all the commotion regarding Sofia Richie Grainge's pregnancy. She's been riding high off the quiet luxury wave in both the fashion and beauty arenas so everyone's been checking out her sophisticated, minimalist maternity style. Which is most likely why Stuart Weitzman picked her to star in its new advertising campaign.

In the ads, the new Stuart Weitzman ambassador rocks the SOFIA Collection, a capsule created with the star. It's a modest offering from the footwear label that pairs well with SRG's soon-to-be rich mom energy.

"I'm beyond excited to take this next step forward as the new SW brand ambassador, especially because my first shoot with them reflects such an important step in my life," she explains on Instagram. "I've been loving and wearing the brand for years as it's known for its minimal sophistication. I'm thrilled to partner with this legacy brand."


View this post on Instagram

A post shared by badgalriri (@badgalriri)

SRG isn't the first pregnant star to grace an advertising campaign. Back in June of last year, Rihanna, pregnant with her second child, posed for Pharrell Williams' very first Louis Vuitton ads. Rihanna stunned in a patterned leather shirt unbuttoned just enough to bare her beautiful belly, which was surrounded by some of the fashion house's monogrammed bags.

Of course, Rihanna's no stranger to pregnancy fashion shoots. When she was pregnant with her first child, she rocked a red hot Alaïa bodysuit, matching gloves and shoes for Vogue's May 2022 cover.


View this post on Instagram

A post shared by Vogue (@voguemagazine)

Sienna Miller also posed pregnant for Vogue. In December 2023, the boho legend wearing a comfy sweater and bikini bottoms announced she was expecting a girl. Going back even further, Halle Berry cradled her growing baby bump in a white dress for InStyle's February 2008 issue. We'd be remiss if we didn't give a special shout-out to the OG of celebrity pregnancy covers: Demi Moore's August 1991 Vanity Fair cover. It was initially controversial, but has since gained praise as one of the most influential magazine covers of all time. Want proof? Britney Spears, Jessica Simpson, Mariah Carey, Nia Long, Monica Bellucci, Cindy Crawford and Claudia Schiffer all attempted to recreate the iconic cover with varying degrees of success.

Check out more of SRG's Stuart Weitzman advertising campaign on the brand's Instagram.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.