Plushies are timeless gifts that, unlike many other toys, often become lifelong friends and give comfort to recipients of all ages. In 2025, the options are almost endless, whether you're looking for a more traditional soft bear or a plush version of your favourite character. With so many plush toys on the market, knowing the options available and the most popular ones can be difficult, so let's take a look at the best plush toys for 2025 right now.
The top plushies to look out for
If you want to see what’s hot on the stuffy market, the top soft toys trending so far this year are:
- Squishmallows
- Snackles
- Video game plushies (such as Yarnably from Poppy Playtime)
- Pokemon plushies
- Moriah Elizabeth mystery plushies
- The Hello Kitty anniversary collection
Top plush toy types
The best plush toys won't be defined by the top trends, however, but more so by the interests of the person buying or receiving the teddy as a gift. For example, you might be looking for a fluffy, soft animal with plenty of fur, whereas someone else would better appreciate a branded toy to complete their collection.
Custom-made stuffies
Custom plushies have been taking over the toy market in recent years, thanks to the accessibility of the internet and the creativity and quality of online sellers. It's easy to see why, as you can personalise your stuffed animal to have specific colourways, features and more for a companion you will love forever.
Character plush toys
Buying teddy versions of your favourite characters isn't new, but the options are so wide and varied in the modern environment that you can now get your hands on exactly what you want, no matter how niche. From big and small plushies to keychains, cushions and everything in between, you’ll find TV personalities, cartoons and even video game characters in plush form. For example, if you are a big Hello Kitty or Sanrio fan, LoveJojo has got you covered.
Collectables
Just like character plushies, collectibles have been around for a long time, but there are now popular brands, gacha options and mystery boxes taking collectables to the next level with a host of fantastic designs and styles.
Get your ideal plush toy today
In the modern world, having a collection of stuffed toys has never been easier. Why not treat yourself or someone you love to a beautiful, soft and squishy new friend today?
