It is really no wonder that platinum is one of the most coveted precious metals on the market. Lustrous, hard-wearing, hypoallergenic, long-lasting, value-retaining... the list goes on.
Often paired with rare stones like diamond or emeralds, platinum pieces tend to have a considerably higher price point than their gold and silver contemporaries. Whether you’re in the market for a chain or an engagement ring, a tennis bracelet or drop earrings, it’s an investement that will stand the test of time.
If you’re looking to splash the cash, it’s luxury brands like Tiffany & Co. or Cartier that should be on your radar, or for a smart investment that doesn’t compromise on style, see newcomer 7879 which sells the metal at market value.
We caught up with Sach Kukadia, CEO & Co-Founder of 7879, to find out more about the metal, as well as his top tips when choosing which piece to invest in.
Why choose platinum jewellery?
Platinum is 35 times rarer than gold. In its purest form, platinum is anti-microbial and hypoallergenic, making it the perfect material for jewellery.
What’s special about platinum?
Unlike silver and other alloys used in jewellery, platinum will never tarnish and will retain its lustre forever. The metal is heavier and denser than gold too so the metal is longer-lasting and more durable.
Why is platinum often paired with diamonds?
Platinum is perceived as the most premium metal used in jewellery. Due to its strength and white colour, it is regularly used with diamonds to encourage light reflection and to minimise colouration of the stone.
Why is platinum so expensive? Is it worth it?
Platinum is sold at a premium at all luxury and high street stores, however the price per gram is under £28 vs £51 for gold. Most brands take advantage of the perceived premium to exploit internal margins.
Is platinum likely to retain its market value?
Platinum like gold seems to remain relatively steady - however gold demonstrates to be a better longer term investment.
What are your top tips for customers looking to buy platinum jewellery?
Here at 7879, we believe in purity over puffery. We believe customers should not have to pay a premium for jewellery and instead should know the true value of the metal in each piece they buy.
We provide customers with full transparency and personal portfolios where they can track the value of their jewellery in real time and should they want, sell back to 7879 at any time for the prevailing price of metal, turning their owned jewellery into a tradable currency.
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7879
Price £
With a name that represents the atomic numbers of platinum (78) and gold (79), 7879 only use those two prescious metals in their unalloyed purity across the entire collection.
The brand encourages customers to see jewellery as an investment, pricing products based on the real-time stock value of either metal plus a transparent craftsmanship fee. Even better, you can track your investment in your 7879 portfolio, who offer a service of buying back the piece based on its current market price.
This diamond cut metal chain is cut and polished for a brilliant shine, and works well worn on its own as an understated piece.
Buy now, 7879
Alex Monroe
Price ££
London-based designer Alex Monroe has over 30 years experience in the jewellery field. Known for a cute, quirky aesthetic, the founder takes inspiration from the English countryside when designing his collections - from bumblebee pendants carrying delicate pearls to ring bands inspired by tulip leaves.
The vast majority of the brand’s rings are available in yellow gold, white gold, rose gold or, finally, platinum. With prices ranging from £400 to £8,500, as platinum jewellery goes, it’s on the more affordable end of the spectrum.
Buy now, Alex Monroe
Ernest Jones
Price ££
A diamond specialist, much of Ernest Jones’ jewellery is constructed using platinum and diamonds. From engagement rings to drop earrings, you can expect pieces from Vera Wang, Gucci and The Diamond Story, all of which will see you glittering throughout the day.
Buy now, Ernest Jones
Tiffany & Co.
Price £££
Tiffany & Co. has the best range of platinum jewellery on the market. From pendant necklaces to diamond rings, tennis bracelets to pearl earrings, the selection of offer means you’ll be spoilt for choice.
With prices starting at £490 for a simple chain, going all the way to £128,500 for a diamond necklace, the collection spans a range budgets so everyone will be satisfied. Whichever piece you choose, it’s guaranteed to arrive in the brand’s beautiful robin’s-egg blue packaging. Audrey Hepburn, eat your heart out.
Buy now, Tiffany & Co.
Cartier
Price £££
Wearing a ring or bracelet with Cartier’s signature detailing is a real flex - and one that we’re fully on board with.
The French luxury goods brand offers this signature band, as well as a selection of bracelets, earrings and wedding and engagement rings in the precious metal. For some you’ll need an appointment in store, but others you can shop online. Our favourite is definitely the classic, which comes in at £2,500.
Buy now, Selfridges
