Thinking about Black Friday perfume deals this far in advance may seem super keen but, take it from a team that’s worked the sales bonanza year after year, you’d be surprised how helpful it can be to do your research well ahead of time. Whether you’re browsing Baccarat rouge or Le Labo santal 33, having an idea of which retailers stock – and therefore could potentially discount – your favourite fragrances is paramount if you’re hoping to snap up a Black Friday bargain.
The Black Friday perfume sales 2024 will be kicking off on the final Friday of November, ie the day after Thanksgiving. The reason we mention Thanksgiving – something we don’t really celebrate on this side of the Atlantic – is because our friends in the US started the Black Friday tradition, after 1950s workers began skiving off work in the aftermath of their holiday celebrations. The term was rebranded by retailers in the 1980s to loosely mark the start of the Christmas shopping rush and then, come 2010, the whole affair made its way to the UK.
Read more: Everything you need to know about Black Friday 2024
Black Friday is now arguably the UK’s biggest annual sales event and you’re unlikely to see prices slashed to quite this extent in the summer or January sales. While Amazon and Next might price their items lower during their own-brand sales events (Amazon Prime Day and the Next sale, namely) for most brands – think, Boots, John Lewis and the like – Black Friday is the time they go big on bargains.
From when the perfume sales will begin to the brands and scents we expect to see discounted, here’s everything you need to know ahead of the November event. We’ve even included some offers to shop now – what more could you want?
What day will the Black Friday perfume deals start?
This year, Black Friday falls on 29 November. Most brands then continue to offer lower prices until 11.59pm on Cyber Monday (2 December), which typically marks the final day of the sale. In more recent years, we’ve seen retailers launch their sales as early as 1 November, so, we could see perfume deals starting to trickle in from that date onwards – no promises, though.
When will the early Black Friday perfume deals begin?
While we don’t yet know if there will be any early deals this year, we can already see a Chanel Black Friday landing page on John Lewis, though we’ll have to wait to see when the reductions start to roll in. Likewise, The Perfume Shop’s Black Friday page is showing reductions favourites such as Gucci bamboo (75ml was £110, now £68.99, Theperfumeshop.com).
What Black Friday perfume reductions can we expect in 2024?
In previous years, the Black Friday fragrance deals have been quite bountiful – we’ve seen everything from Miss Dior to Marc Jacobs’ Daisy deals. This year, we’ll be eyeing up both retailers such as LOOKFANTASTIC and Selfridges as well as own-brand websites such as Chanel, Glossier and Sol de Janeiro. Here’s hoping.
We’d definitely recommend browsing the best perfume gift sets, too. From Diptyque to Penhaligans, it’s a brilliant way to get to know a new aroma without committing to a heftily priced 100ml bottle.
How to shop Black Friday’s perfume sale
Our top tip for economical shopping while browsing your favourite scents this Black Friday? Always check the price per 100ml. Often deals on smaller vials of eau de parfum or eau de toilette can seem better but actually work out less cost-effective than their bigger counterparts (a Chloé 150ml refill, for example). On the flip side, we’ve seen travel-size perfume vaporisers reduced to lower prices per 100ml than their full-size iterations. We’ll, of course, be on hand throughout the event, sharing all of the best deals as they drop, so, be sure to check this page regularly.
Best perfume deals to shop now
Marc Jacobs Daisy eau de toilette 50ml: Was £73, now £58.40, Boots.com
A perfume with an enormous fan base, Marc Jacobs Daisy has been on the block since 2007 and has no intention of leaving the fragrance space any time soon, lest it face the wrath of its spritzers. Reviewing the scent in our round-up of the best perfumes for women, our tester said “it combines white violet and jasmine for a flowery fragrance, berries for sweetness and sandalwood to make it seem deeper and warmer, it has a little bit of everything while still staying nice and light”.
Issey Miyake a drop d’Issey fraiche eau de parfum: Was £82, now £65.60, Beautybay.com
A newer scent from Issey Miyake, this has been well received. The original drop d’Issey fragrance (£80, Lookfantastic.com) has a glut of fans, so, back in 2022, we were excited to hear the news of this lighter, less musky version. It boasts notes of rainwater, lilac, rose and cedar, keeping the latter three from its first iteration but removing the deeper vanilla and almond milk scents. With 20 per cent off, now’s the perfect time to try it.
Chanel Coco mademoiselle eau de parfum intense spray: Was £150, now £134.45, Sephora.co.uk
A timeless scent from what’s arguably the perfume brand to beat, Chanel’s Coco mademoiselle is a perfume that’s universally adored among young adults and 40-somethings alike. It’s floral, decadent and ever so slightly ambery, and has some of the staying power we’ve come to know – seriously, it’ll take you from dawn ’till dusk without so much as a single spritz top-up. Treat yourself today with 10 per cent off.
Le Labo santal 33 eau de parfum: Was £170, now £153, Libertylondon.com
One of the most popular scents of the moment, Le Labo’s santal 33 is woody and spicy with a subtle violet top note that makes for a relatively unisex finish overall. It’s certainly premium, with a full price bottle of the seductive stuff going for nearly £200; however, with a rare 10 per cent off at Liberty right now, you can take it home with more than £15 off. Don’t hang about.
YSL black opium eau de parfum: Was £95, now £75.45, Lookfantastic.com
One of the perfumes that ended up reduced in the Black Friday 2023 sales, black opium is currently reduced by 20 per cent. With top notes of pear accord and mandarin essence giving an initial floral, sweet scent, underneath, you’ll whiff warming black coffee and cedarwood, giving the fragrance a dark, fashionable twist. It should last a long time on the skin, too. Alternatively, enjoy 20 per cent off selected full-price fragrances at LOOKFANTASTIC, with code “FRAGRANCE20”.
Burberry her eau de parfum: Was £95, now £75.45, Lookfantastic.com
This is the scent TikTokers say will definitely have people smelling you before they see you (in the best way), and with notes of luscious jasmine with deeper musk and amber undertones, we believe them. TikTok aside, the scent is wildly popular and sleekly packaged in its minimalist pink-capped bottle. It’s neither too spicy – no overwhelming vanilla, here – nor too citrusy and makes for a perfect year-round day-to-night scent.
Lancôme la vie est belle: Was £67, now £53.50, Thefragranceshop.co.uk
With notes of jasmine, orange blossom, pear and blackcurrant fruits, this perfume has been described by one of our reviewers as “a ‘girl’s girl’ perfume” for people who “enjoy savouring a few sweet, colourful pleasures to distract them from the mundane chaos of everyday.” The scent has been around for more than a decade but you can now pick it up at a discount at The Fragrance Shop, where bottles of the 30ml size have been reduced.
Find out everything you need to know about Black Friday 2024, with our expert guide
