It may have been 12 years (!) since the UK hosted the Olympic Games, but our admiration and obsession with watching the world’s top athletes do their seemingly superhuman thing hasn’t dimmed in the intervening years.
Now the torch is skimming past our isle once more, headed to one of our closest neighbours just across the Channel.
Who is hosting the 2024 Olympics?
France is hosting the 2024 Olympic Games with the capital Paris in the global sports spotlight.
When do the 2024 Olympic Games begin?
The event will kick off on July 26 and run until August 11, 2024. The Eurostar connection means it's as simple as hopping on a train for Team GB supporters - you'll be in the City of Lights in just over two hours.
Where can I find official Team GB merch?
Whether you are planning to cross the Channel to support the country's elite athletes or you're cheering them on from home turf right here in the UK, getting kitted out in the right gear is essential.
Along with Samsung, sports giant adidas is an official sponsor and has launched a Team GB collection, with unisex tees, hoodies and sportswear on offer. Alongside this, fans can also find Team GB accessories with bucket hats and travel bags covered in patriotic colours and motifs.
Then there's the official 2024 Paris Olympics range for France’s supporters but in our shared national colours of red, white and blue.
Sites like NOTHS and Etsy offer unique, handcrafted souvenirs. While they may not be official, their cheering spirit is undeniable - plus, you’ll help support local businesses too.
We’ve rounded up the best Olympics merchandise to buy now and keep forever.
Show your pride and support for our incredible Team GB athletes, and shop now
Paris 2024 Olympics Plush Mascot 15cm
Made from 100 per cent recycled bottles, this plushie toy is the official mascot of the 2024 Paris Games. Modelled on the cap of the Phryges tribe, the officially licenced item sports France’s national colours of red, white and blue. A Paralympic version is also available for the same price here.
Buy now £8.00, Fanatics
Ben Sherman Team GB Commercial Bomber
A limited edition jacket from a classic menswear label, this slick bomber has it all, from the Union Jack flag colours to the back embroidery which incorporates the official flowers of the nation.
It's available in sizes S - 4XL.
Buy now £185.00, Ben Sherman
Lacoste Olympic Heritage 1924 Paris Edition Sport Tank
Paying homage to the last Parisian Games in 1924, Lacoste nods to the city's sporting hertiage in a contemporary cut tank. The slim fit design is made from comfortable viscose with the brand's famous embroidered crocodile logo at the hem.
Buy now £75.00, Lacoste
adidas Team GB Sweatshirt Adults
Show Great Britain’s Olympic athletes your support by wearing the official kit, made by Adidas. This men’s sweatshirt also comes in a bright blue with sizes ranging from S to L. Detailed with official insignia, the soft cotton blend offers a comfortable fit, whether you’re watching at home or in the Parisian stands.
Buy now £55.00, Very
adidas Team GB Backpack Unisex
Looking for something that will lost long after the Games are over? This unisex Team GB backpack is perfect for adventures big and small with plenty of zipped pockets and mesh inserts to help with organisation.
Made from recycled polyester, compression straps help keep your stuff in place, so everything arrives in the same condition in which you left it. It measures 50 x 30 x 7cm but is a soft shell design, so can be used for hand-baggage-only trips in the future.
Buy now £65.00, adidas
adidas Team GB HEAT.RDY T-Shirt
With the Games being held in high summer, there’s every chance the UK could be in a heatwave. Keep cool and calm in a Team GB tee from Adidas, finished with official logos and colours. The piece is available in sizes 2XS - 2XL.
Buy now £40.00, adidas
adidas Team GB visor
Keep the sun out of your eyes without the fear of hat hair thanks to this preppy white visor, finished with Team GB embroidery in navy. Available in kids and adult sizing.
Buy now £18.00, adidas
Exclusive Snoop Dogg 2024 Paris Olympics Enamel Pin - Limited Edition Replica
The unexpected star of the Paris Games has revealed himself to be the one and only Snoop Dogg. The legendary rapper is in the City of Lights as a 'special correspondent' for NBC and has been delighting fans with appearances at everything from swimming to dressage.
Snoop even made limited edition badges depicting him blowing Olympic Ring smoke with the Eiffel Tower in the background. Naturally, the playful pins have become a coveted 2024 Games souvenir, and while getting your hands on a genuine design is harder than winning a Gold, you can find a replica on eBay.
A few caveats though: the designs won't be shipped until the end of August and they'll be coming from America so expect a longer delivery time. But short of getting one from the man himself, this is the next best thing.
Buy now £47.21, eBay
Paris 2024 Olympics Large Canvas Tote Bag
Who couldn’t use another tote? This commemorative one is robust enough for weekend minibreaks and comes with thick canvas straps so you don’t have to be too precious with it. Made from hardwearing fabric with embroidered graphics, the officially licenced product comes in a chic navy and white colourway.
Buy now £25.60, Kitbag
Healthspan Elite Great Britain Cycling Team Water Bottle
Whether you're hopping on a Lime bike to work or navigating a cross-country trail over the weekend, stay hydrated while showing your patriotic colours thanks to this Team GB cycling water bottle. The squeezy bottle is made from BPA-free plastic and can hold 550ml in total.
Buy now £7.99, Healthspan Elite
King & McGaw Prints
The print brand has commissioned a series of limited edition prints and posters championing Team GB for this year's Olympic Games. Crafted by some of the UK's brightest artists, each piece promises to bring a pop of patriotism and colour to your space.
Prices from £160.
Buy now £160.00, King & McGaw
