Pre-2023/2024, there were two types of people who watched the Super Bowl.
Genuine NFL fans, and music-lovers desperate to watch their favourite artist deliver a show-stopping mash-up of their entire discography. Each would gather with classic American grub in tow to catch the annual championship game. This year, there will likely be a third type of equally eager Super Bowl viewer in the mix: the Swifite.
Miss Americana and the Heartbreak Prince, otherwise known as megastar Taylor Swift and Kansas City Chiefs tight end Travis Kelce, debuted their relationship in September 2023. Now, Swifties across the globe have been popping up at Chiefs games sporting hoodies and signs that read “Go Taylor Swift’s Boyfriend!” and “I’m Just Here for Taylor!” – much to the chagrin of hardcore football fans.
Nevertheless, Swift’s impact on the Great American game cannot be understated.
MarketWatch reported in October that Swift helped to add $122 million to the NFL's brand value. Yes, you read that right. Swift’s mere attendance at a series of football games increased the revenue of one of the world’s richest forms of entertainment faster than you can say "girlboss".
This year’s Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024, and the halftime show will be spearheaded by Usher.
Having won their respective playoffs, it's now been confirmed that the Kansas City Chiefs will face the San Francisco 49ers at the Super Bowl this year.
So, with this increased viewership in mind, and the fact that the Chiefs are indeed playing for the Vince Lombardi Trophy this year, we’ve curated a selection of the most stylish merchandise options to wear to your local Super Bowl party. Shop our top picks below.
Kansas City Chiefs Graphic Crew Sweatshirt
Abercrombie’s range of NFL sweatshirts are available in both regular and tall sizing. Each design features subtle, purposeful distressing and an extra-wide, ultra-cosy crew neck. This understated Chiefs option will have you Super Bowl-ready in no time.
Buy now £75.00, A&F
San Francisco 49ers Nike Game Team Colour Jersey - Scarlet - Christian McCaffrey - Mens
There's simply no better way to support your team than with a classic, official NFL jersey.
Buy now £105.00, NFL Shop
Chiefs Play Action Crew
On the hunt for a vintage Chief’s crewneck to rival Miss Swift? Look no further than this drop-shoulder, contrast graphic sweatshirt from Junk Food Clothing.
Buy now £44.36, Junk Food Clothing
Chiefs Vintage Quarter Zip
Casually cool, this fire truck red quarter zip will show your team spirit on game days and serve as an uber-soft, oh-so-warm piece of loungewear for years to come.
Buy now £44.36, Junk Food Clothing
San Francisco 49ers Snack Helmet
Show your team spirit with this hilarious yet entirely practical 49ers snack helmet.
Buy now £52.50, Fanatics
Inflatable American Football
Everyone needs a comically oversized inflatable pigskin to throw around come game day. After all, how else are we supposed to get out that pent-up frustration for our teams? Just make sure to aim your touchdowns away from the TV and snackable.
Buy now £6.19, Amazon
Foam Fingers
It simply doesn’t get any more classic than an all-American foam finger. Snap a few up for yourself, and your fellow partygoers for this year’s Super Bowl.
Buy now £6.29, Amazon
San Francisco 49ers Ovo Jacket
A high-fashion piece which will serve as a coveted accessory once this year's Super Bowl is done and dusted, you can't go wrong with a classic varsity jacket.
Buy now £89.00, Famous Jackets
Buffalo Bills NFL International Series Games Black 9FORTY A-Frame Cap
The NFL has gone global. You can now see American football teams play two regular-season games right here in the UK at the Tottenham Hotspur Stadium, but of course, you need the merch to match.
Shop the New Era cap of your favourite team, whether it’s the Buffalo Bills pictured - the local team to the accessory label’s Buffalo HQ or the Kansas City Chiefs for the Taylor Swift fans.
Buy now £14.00, New Era
San Francisco 49ers Jacket
Since the Chiefs and the 49ers have rather similar team colours, stand out from the crowd at this year's Super Bowl with a golden satin varisty jacket in support of your favourite SF team.
Buy now £78.99, Famous Jackets
