There doesn’t need to be an occasion to invest in your underwear collection, although special events like Valentine’s Day and birthdays give the perfect excuse.
The gift that keeps on giving, there’s nothing like a brand new set of undies to give you a confidence boost, even - and especially - if you’re the only one that’s going to see them. When they’re matching you’ll feel unstoppable: a coordinating combination has the unique ability to make you feel instantly put together.
Whether you’re purchasing for yourself or a loved one, spice up the process by stepping out of your traditional comfort zone. You may opt for neutral, muted or all-black when it comes to your clothing but that doesn’t need to be the case for what you layer beneath. Daring shades of red, pretty-in-pink hues or playful patterns, the options are endless and the same goes for embellishments, from intricately embroidered lace to flirty ruffle trims.
Much like shopping for swimwear has not always been the most pleasurable experience for many, lingerie has, in the past, been a stressful process but online shopping means you can have a whole host of different styles, sizes and colourways sent directly to the privacy of your own home to find the ones that make you feel empowered and sexy, leaving stuffy changing rooms out of the equation.
According to Boux Avenue, 81 per of women aren’t wearing the right bra size. Find the one in your collection that you’re the most comfortable in and match it, or opt for one of the many free bra-fitting experiences that are available on the high street. Make sure you check size guides to see the difference between numbered and lettered sizing and those tricky S, M, L and XL alternatives. Typically, you will find sizes like 30C, 32DD and 40E where the number references your underband size (get out the tape measure around wrap it around your ribcage where the bra will sit) and the letter determines the cup size.
Lingerie comes in every shape, size and silhouette. There are bras and briefs but also bodysuits, suspenders, harnesses and thongs – and finding the right one is simply a matter of securing a fit that makes you feel your most confident.
Shop our favourite sets below
Dora Larsen Arella embroidered recycled-tulle set
Dora Larsen is injecting vibrant colourways into your lingerie rotation with its pastel-hued pieces. The collections are made up of unexpected shade combinations that mean each and every bra and bottom is unique. The Arella bra and matching thong (£19) set a dainty green floral embroidery on a pale pink backdrop with contrasting purple straps and trims.
Buy now £32.50, Net-A-Porter
Fruity Booty Chocolate Lacie set
Chocolate brown hues are dominating the trend cycle and this lingerie set from Fruity Booty taps into the colour scheme, setting the neutral shade with a pale pink embellishment. The two-piece set is made up of a bra in a classic shape and a thong in which both have a lace motif and a sumptuously soft skin feel.
Buy now £74.00, Fruity Booty
Agent Provocateur Lorna Plunge Underwired Bra
We can’t think of a better gift to unwrap on Valentine’s Day and beyond than this luxury lingerie set from legendary label, Agent Provocateur. The British brand excels in its sensual designs: Lorna is the ultimate case in point.
The scallop trim is universally flattering, while the tulle construction and pretty bow are equal parts playful and sexy bringing a more interactive detail into your boudoir apparel. Go for the full look by adding suspenders too.
Buy now £125.00, Agent Provocateur
I.D. Sarrieri A Night In Marrakech Set
If you’re not yet familiar with I.D. Sarrieri, consider this your crash course. The lingerie label is known for its use of the finest materials put together with expert craftsmanship.
A Night In Marrakech Set proves that muted colour palettes can be equally decadent in their aesthetic. Whether it’s for a special occasion or to give you confidence underneath your clothing, the lace embroidery is timeless and intricate.
Buy now £225.00, I.D. Sarrieri
Stripe & Stare Lace Lavender Set
When comfort is king, call in the cosiest underwear you will ever wear from Stripe & Stare. The brand has the once-contradicting ability to be sumptuously soft and yet sustainable. In fact, one feel of this beautiful fabric will have your jaw on the floor that it is actually made from a trademarked TENCEL Modal derived from beechwood trees that the brand says is twice as soft as cotton.
Day or night, you’ll relish laundry day when these are fresh once again to slip on. The playful bralette with its lace trim is fitting for romantic occasions but there are 18 colourways and prints available including leopard, cherry and florals.
Buy now £35.00, Stripe & Stare
Savage x Fenty Ruffle Luv 2-Piece Set
As she proves each year with front-page-worthy catwalk shows, few do lingerie like Rihanna. The Amazon Prime special showcases the hottest stars of the moment, leaving little to the imagination while modelling her daring designs. If it’s nipple-flashing that you’re after you’ve come to the right place, but there are also less itsy bitsy styles.
Less revealing but just as NSFW is Ruffle - a two-piece in a daring red hue for something different to your typical muted underwear collection. The balconette top has lace all over and is paired with the matching thong. Join the VIP club and watch the RRP drop.
Buy now £42.00, Savage x Fenty
Bluebella Valentina Fuchsia Pink Lingerie Set
Bluebella boasts well-construction underwear and pyjamas, good materials and accessible price tags. The trend-led label has taken inspiration from February 14 for this lovestruck creation with heart-shaped embroidery set on the bra, thong and suspenders. The latter of which can be added when you’re looking to impress - and impress you will.
Buy now £39.00, Bluebella
Coco de Mer Marella satin-trimmed Chantilly lace set
While you’ve got Coco de Mer on your mind, may we just take a second to mention the brand’s array of sex toys that may need to be added to basket with the purchase of this enticing triangle bra.
Whether used in tandem with tech or not, this style demonstrates the signature high-octane sensuality of the British brand’s collections. While it is ready for a special occasion, you need not save it purely for those moments as the supportive construction will keep you feeling secure no matter what the night holds. The satin trims and French Chantilly lace bring the intrigue, which is replicated at the bottoms
Buy now £195.00, Net-A-Porter
Kat the Label Sofia Bra
Kat the Label is an Australian import: intimates are imported from its Melbourne HQ. The delicately created sets include bodysuits and two pieces with full bustiers and elegant camisoles, but you’re here for lingerie so let the Sofia set be the latest addition to your ever-growing collection with its floral embroidery. This is not only to add an interesting detail to the silhouette but it has a way of flattering the bust.
Buy now £69.00, Revolve
This Belongs To Ruby Femme Fatale Silk Ruffle Set
This Belongs To makes each of its silky separates in its London studio. Handmade to perfection, there’s a reason why it’s already a celeb favourite with the likes of Iris Law, Rita Ora and Lila Moss flashing its signature ruffle bralettes. The Femme Fatale, alongside the rest of the collection, is crafted entirely from silk so feels like a true indulgence on the skin. The brand uses elasticated hems to achieve the edging, mirrored on the bottom half too. Too good to keep for yourself.
Buy now £64.00, This Belongs To
Playful Promises Mayla Blue Floral Embroidered Plunge Bra
Boost your confidence and your mood by donning your best knickers and bra where the Mayla in its soft blue hue and sexy peach embroidered detail will do the trick and then some. Playful Promises’ MO is all about making you feel your best in your own skin and these designs have a knack for putting a smile on your face. It’s as pretty as it is sexy with sheer overlays on the cups giving a floral detail to protect your modesty. There’s the bra, brief, suspender, high-waisted thong or open-back brief as part of the collection.
Buy now £42.00, Playful Promises
Wild Lovers Goldie bra
Sometimes you may be on the hunt for something simpler than beautifully embroidered lace - and Wild Lovers is on hand with its shining star of a set. The soft triangle cup is cut from a sheer mesh fabric and adorned with gold glitter iterations of the celestial shape, keeping it somehow minimal with the black colourway yet covetable with the touch of sparkle. Pair with the matching briefs.
Buy now £13.00, Wild Lovers
