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Evening Standard

Lifestyle

Es Best

Best kid’s toys deals to expect in the Amazon Prime Big Deal Days sale 2024

Amazon FisherPrice

Keeping children entertained is hard work.

For parents wary of excessive screentime, there are only so many creative alleys you can lead them down.

One parental modus operandi which never fails is playtime. A new toy can occupy your tot for hours on end. Be it a new Barbie, Nerf Gun or Jellycat plushie, there are plenty of adorable playthings to delight little ones.

Amazon is home to some of the most prolific names in the toy box. Think Fisher-Price, Mattel, Hot Wheels and Uno to name a few.

And the fun doesn’t stop there. Board games are available for older children, while velvety soft toys are perfect for newborns. Nineties babies will be thrilled with irresistible offers on Polly Pocket compacts, Jenga and Tamagotchi. Who said toys were just for kids?

Delve into the world of toys and explore the best offers on kid’s toys during the Amazon Prime Big Deal Days.

What is Amazon Prime Day?

Amazon Prime Day is one of the biggest and best sales events around town (well, online). Each year, Amazon hosts a generous sale of its beloved products. The flagship event takes place in July, but last year we were treated to smaller seasonal sales in March and October.

When is the next Amazon Prime Day in 2024?

The official dates for Amazon’s next sale have just been announced, the Prime Big Deal Days will return on October 8 and 9. There will be deals across TVs, laptops, air fryers, BBQs, garden furniture, kitchen appliances and much, much more.

How to take part in Amazon Prime Day

Amazon’s biggest sales of the year are typically reserved for Prime membership holders only. Prime membership costs £8.99 a month, or you can pay yearly for £95, which is a tad cheaper. Amazon Student membership fees come in at £4.49 per month or £47.49 per year.

For that, you’ll get free delivery on thousands of products, and hold the key to Amazon’s huge range of benefits services and entertainment. Think Amazon Music, Prime Video, Deliveroo discounts, Amazon Grocery, picture storage, gaming, reading and more.

Sign up for a 30-day free trial of Amazon Prime here.

What kind of deals were there last year?

Covetable Jellycats, epic Barbie DreamHouses, LEGO Hogwarts and more. You name it, Amazon discounted it.

Are there any discounts available at Amazon now?

Discover the best deals on kids’ toys below…

Amazon Echo Dot Kids Smart Speaker (5th Gen) with Alexa - Owl

This is a cute and interactive product that isn’t strictly a clock but it does allow you to set an alarm for the morning on it. A monthly fee (£3.99 per month) is required for the child-friendly content but if you buy it from Argos, one year of content is already included.

Children can ask Alexa homework questions, to play bedtime stories or songs, and much more. They will be able to ask her what the time is so they know when they need to get ready for bed and parental controls can be set up to limit the amount of time children can spend on it.

The Kids Dot comes as either a green owl or a purple dragon. You’ll need the Alexa app on your smartphone and a USB cable is included.

Was: £64.99

Buy now £27.99, Amazon

Amazon Fire HD 10 Kids Pro

If your children have graduated from Amazon’s original kids’ tablet, it’s time to upgrade them to the Fire HD 10 Kids Pro, which is designed for school-aged children from 6-12. Each tablet still comes with those colourful durable cases, but here they’ve been streamlined to give a much more adult look and feel, while still being appealing to little ones (and, most importantly, still protecting the tablet itself). While it still has the same overall look and feel as the familiar Amazon Fire HD devices, this one comes with way more bells and whistles to keep older kids interested.

The 10.1-inch display is much larger than other Amazon tablets, while our tester was particularly impressed with the 12-hour battery life, which came in particularly handy over a long-haul flight. There are plenty of controls on there to make sure children are using it safely, from the ability to make calls to approved contacts to restricted access to the internet. Like the Fire HD 8, it also comes with a two-year guarantee against accidental damage and a one-year subscription to Amazon Kids+.

Buy now £129.99, Amazon

Amazon Fire HD 8 Kids tablet

Was £149.99

Buy now £64.99, Amazon

Orchard Toys Farmyard Heads and Tails game

Enjoy flicking through these farmyard-themed cards and practice naming animals and making all the noises with your one year old. In a few months’ time, they may well start matching the heads to the tails and once they’ve mastered that, you can then turn the cards over and develop it into a pairs memory game for several players.

We loved that this game could grow and develop with your child and it’s wonderfully affordable too. The large cards are the perfect size for little hands to grab and the fact that they’re wipe-clean is a bonus.

Buy now £7.00, Amazon