Whether we like it or not, TikTok is the master of all trends, both good and bad. The app formerly known as Musical.ly has, in the last five or so years, become a universal litmus test for what is popular—particularly among Gen Z. It’s therefore been rather surprising to those who were teenagers in the early 2000s and 2010s that Pandora is witnessing an enviable brand revival.
That’s not to say the Copenhagen-born jeweller has ever truly gone out of style, per se, for it’s difficult not to find a willing audience for sterling silver charm bracelets. After all, teenage girls exist in perpetuity. Yet the pivot Pandora has taken while maintaining their signature, charmed offering is nothing short of remarkable and likely hinges on the production of glistening lab-grown diamonds which began in the US and Canada in 2021.
According to Pandora, these lab-created diamonds are identical to mined diamonds; they have the same optical, chemical, thermal and physical characteristics and are graded by the same standards known as the 4Cs (cut, colour, clarity and carat). They’re also crafted using 100 per cent renewable energy and have a carbon footprint of just five per cent of that of a mined diamond.
The resulting, contemporary jewels made with recycled gold and silver details have been spotted on the likes of Pamela Anderson, Halle Bailey, Ashley Park and more at both Red Carpet events and casual outings.
In witnessing Pandora’s revival, many younger fashion and jewellery enthusiasts have then come across their signature, snaked charm bracelet and decided it is – in fact – chic, sleek and nostalgic. Its inherently personalised nature paired with the sheer offering of charms both old-school and new has ensured the bracelet is written at the top of every Wishlist this year.
Offers you can expect while shopping at Pandora during the festive season
We’ve curated a selection of the best Boxing Day deals at Pandora below.
Shop now
Pandora Sparkling Infinity Heart Necklace & Stud Earrings
Show some love with this set of infinity heart jewels from Pandora, crafted from sterling silver and featuring beautiful stones along the edge of the motif.
Was: £120
Buy now £99.00, Pandora
Pandora Daughter Heart Charm and Heart Clasp Bracelet Set
Available in a variety of sizes and featuring a lovely pink stone heart at the centre, this ‘daughter’ charm bracelet set for Pandora’s classic bracelet features a matching opalescent pink charm.
Was: £130
Buy now £99.00, Pandora
Pandora Family Always Encircled Necklace and Earrings Gift Set
Designed to symbolise the everlasting ties of family, this set features three entwined circles with a small heart-shaped disc at the closure.
Was: £120
Buy now £99.00, Pandora
Pandora Moon and Sun Ring Set
Whether purchased as friendship rings for the sun to your moon or worn together, we adore the celestial aesthetics of this matching set.
Was: £105
Buy now £90.00, Pandora
Pandora North Star Necklace and Earrings Gift Set
Ensure a wish is never far from reach with this magical North Star set – sure to serve as a gleaming, guiding light for any recipient.
Was: £105
Buy now £89.00, Pandora
Pandora Two Tone Mum Heart Charm Gift Set
Pandora Two Tone Mum Heart Charm Gift Set
Complete with a wonderful ‘family forever’ safety charm and a classic, understated two-tone wrapped heart charm with ‘mum’ subtly engraved on the side – help your mother bring in the new year in bejewelled style.
Was: £120
Buy now £99.00, Pandora
Pandora 14K Gold Plated Wishbone Ring Bundle
This sleek and sparkling 14k gold plated wishbone ring set features one polished stacker and one adorned with crystals which merge into a dazzling heart.
Was: £95
Buy now £75.00, Pandora
Pandora Treated Freshwater Cultured Pearl & Pavé Gift Set
If there’s one gem that truly never goes out of style, is the humble pearl. This inherently classy, pavé gift set will instantly elevate any outfit into a veritable, Audrey Hepburn-approved look.
Was: £165
Buy now £129.00, Pandora
