You don’t need to be up to date with the goings-on at the four fashion capitals during the bi-annual fashion months or be able to reel off the creative directors at the major houses to know that fashion is cyclical.
You need only walk down the streets of London to see nostalgic threads, namely low-rise trousers, cargo silhouettes and baggy fits that hark back to the 00s and 90s. To stay on top of the latest trends, cast your mind back to the apparel that defined a decade and embrace their return.
For autumn/winter, it’s workwear and corporate chic on the agenda – think blazer, shirting and tailoring. Colder weather has us running to get cosy with all manner of checks, tweed and herringbone, ready for country walks or layers for duvet days indoors.
There is also the party season to think about, so the onslaught of sequin, feathers and playful touches should have you ready for office soirees, family functions and friendmas celebrations. And to ease the financial burden of sprucing up your wardrobe, it is Black Friday that you need on your radar.
Each year, there is rarely a fashion brand in existence that doesn’t offer some sort of discount during the sale. From the high-end to the high street, the official four-day event has an array of price slashes across the board of women’s and menswear as well as kids to treat yourself or your loved ones – Christmas is just around the corner after all.
Expect bargain price tags across sportswear, beauty, jewellery, laptops and gaming to know but a few. There was up to 80 per cent off the likes of ASOS, Net-A-Porter, rental platform HURR and many, many more.
Why you can trust ES Best’s Black Friday coverage
It is getting increasingly difficult to sort the wheat from the chaff during Black Friday with so many brands involved - what’s really a discount? Well, that’s where we come in. In this very article, the ES Best team are curating cute fashion picks to see you through the party season and beyond, and then simply listing the brands offering good discounts for your browsing pleasure. Enjoy!
Shop current fashion deals here
What are the best Black Friday clothing deals right now?
Ganni Frill Blouse
It’s safe to say we’ve all become a bit obsessed with the Scandi street style that has completely taken over social media, and no brand encapsulates the essence of Copenhagen fashion quite like Ganni. Founded by Frans Truelsen back in 2000, over the past 20 years, Ganni has had a profound influence on the way the women of Denmark dress, with the oversized, frilly collar becoming a signature embellishment.
Hop on board the trend with an impressive 50 per ent off this statement-making blouse.
Was £125
Buy now £63.00, Flannels
Khaite Jovie Cashmere Turtleneck Jumper
Ever since Katie Holmes stepped out in their iconic cashmere bra and cardigan set, Khaite has been firmly positioned at the number one spot for effortlessly chic, high-quality cashmere pieces.
This camel-coloured turtleneck number is the type of item you’ll never want to take off your body, and thanks to its simple, minimalist design it's unlikely to ever go out of style. At a whopping 70 per cent off this Black Friday, it's unlikely you’ll find a better deal.
Was £1800
Buy now £540.00, Luisaviaroma
Isabel Marant Leather Western Boots
Isabel Marant is at the forefront of the laid-back, French boho style that has since become the blueprint for every fashion-forward celeb's off-duty look. These boots are a wardrobe staple for anyone hoping to emulate the style, and with 30 per cent off RRP, there’s never been a better time to invest in a pair.
Was £795
Buy now £557.00, Browns
Nadine Merabi Darcie Black Pyjamas
Turn your seasonal celebrations into the ultimate Blair Waldorf-approved sleepover with some matching feather pyjamas from Nadine Merabi. If the night evolves from movies and popcorn to a dance at your local bar, simply pop on a pair of sparkly heels and you’re good to go.
Was: £120
Buy now £60.00, Nadine Merabi
Stripe & Stare Thong
A favourite among Gen Z influencers who focus on sustainable fashion, Stripe & Stare offers comfort-forward pieces to liven up your undies drawer. The London-based, female-founded company incorporates the use of TENCEL Micro Modal, a sustainably made material sourced from Beechwood Trees in Austria. According to the brand, the fabric is scientifically proven to be three times softer than cotton and is hyper-breathable.
Buy now £18.00, Stripe & Stare
Nike Air Jordan 1 Mid Women’s Shoes
Best for: street style enthusiasts
Not one for sport, but certainly one for style. The iconic Air Jordans are beloved by basketball players and fashion elite alike. Adopting a full-court look with top-quality comfort to match, the shoes grip the ankle via the padded collar, high-top silhouette and lace-up design. Seasoned Air Jordan owners will know that they last forever with the right kind of care. This is partly due to the combination of premium leather and synthetic materials that provide durability, comfort and support, in addition to a rubber outsole that grips a variety of surfaces.
Buy now £90.99, Nike
Moon Boot Icon Low 2 Lace-up Nylon Ankle Snow Boots
Hit the slopes in style with ankle-length Moon Boots. The iconic skiwear brand stocks a range of colours from orange to lilac, but these cream dreams, inspired by the 1969 lunar landing, are truly out of this world - and they’ve been given the Dua Lipa seal of approval.
Was: £150
Buy now £75.00, Farfetch
Johanna Ortiz + Net Sustain Poder Tejido convertible embellished silk crepe de chine maxi dress
Crafted in Colombia from green silk crepe de chine and cut to skim the figure, this luminescent green garment by Johanna Ortiz comes with an overlay which can be draped across the shoulders for a modest cape effect.
Buy now £900.00, Net-A-Porter
The Frankie Shop Astra shell bomber jacket
Indulge is a brand new, silky soft bomber jacket from cult-favourite brand The Frankie Shop and stay comfortable and stylish all season long.
Buy now £218.00, The Frankie Shop
Which fashion clothing brands are taking part in Black Friday 2024?
Adidas - up to 40 per cent off
AllSaints - up to 50 per cent off
BA&SH - 20-40 per cent off selected products from November 28 to December 1
Bershka - up to 30 per cent off
Browns - up to 50 per cent off
Coggles - up to 70 per cent off
Crew Clothing - up to 25 per cent off
End Clothing - up to 70 per cent off
GOBI - 60 per cent until December 1
H&M - up to 69 per cent off
Harvey Nichols - 30 per cent off
Hobbs - 20 per cent off full-price collection
Flannels - up to 50 per cent off
Joanie - up to 70 per cent off, up to 40 per cent off from November 20 - December 3
John Lewis - up to 40 per cent off
Kitri - 30 per cent off selected items from November 17 to December 2
Ksubi - 40 per cent off online and in-store from November 12
LK Bennett - 30 per cent off everything from November 18 to December 2
Luisa Via Roma - 35 per cent on FP items from November 12-20
Monsoon - up to 50 per cent off
Nadine Merabi - from November 14
New Look - up to 54 per cent off
Nike - up to 50 per cent off
Nobody’s Child - 25 per cent off
Seraphine - 30 per cent off everything
Sister Jane - 30 per cent off selected styles
Suits Direct - 50 to 75 per cent off
The Hut - up to 70 per cent off
T.M. Lewin - up to 70 per cent off sale
Urban Outfitters - up to 50 per cent off
Wallis - up to 85 per cent off
Warehouse - up to 50 per cent off
Wolf & Badger - up to 40 per cent off
Which shoe brands are taking part in Black Friday 2024?
CHARLES & KEITH - up to 50 per cent and 20 per cent full price
DuoBoots - 30 per cent off from November 24-27
Fitflop - 25 per cent off sitewide and 40 per cent off selected styles
Footlocker - over 50 per cent off
JD Sports - up to 50 per cent off
Office - up to 60 per cent
Schuh - up to 70 per cent off
Which accessory brands are taking part in Black Friday 2024?
Carl Friedrik -30 per cent sitewide discount from November 27
Ettinger - up to 50 per cent off for heritage products from archive collections and up to 30 per cent off for current collections from November 21 - December 3
Katie Loxton - up to 40 per cent off
Which underwear brands are taking part in Black Friday 2024?
Bluebella - up to 50 per cent off from November 20 to December 2
Boux Avenue - 20 per cent off Everything online from October 18 to December 2
Heist Studios - 60 per cent off selected styles from November 13 and 20 per cent off core products from November 22
SPANX - 30 per cent off everything from November 27 – December 2
Stripe & Stare - 20 per cent off from November 28 - December 2
When is Black Friday 2024?
For 2024, the biggest sales event of the year takes place on November 29. But if the last few years are anything to go by, the discounts begin as early as November 1. Mark your diary for an epic shopping extravaganza.
When does Black Friday end?
Black Friday culminates in Cyber Monday, which this year will be on December 2. Cyber Monday was traditionally the day in which the tech brands would slash the RRPs on their wares but over the years has come to include all categories and marks the final sale day of the Black Friday period.
Why is it called Black Friday?
There are many theories as to where the US import gets its name from. It was dubbed this as far back as the early 60s after the chaos that ensued after the Thanksgiving celebrations.
