In the world of luxury fashion, few materials embody both timeless elegance and quiet indulgence quite like cashmere. Soft yet strong, lightweight but remarkably warm, it has long been a symbol of refined taste.
Yet, as demand for the coveted fibre grows, so too do the choices available. With an ever-expanding market, it can be difficult to know which brands truly deliver on their promises, and which merely ride the coattails of their reputation.
At its best, cashmere represents more than just a fabric; it’s an investment in comfort, quality and sustainability. But with so many names vying for attention – from heritage labels that have honed their craft over centuries to newer, buzzy players touting eco-friendly credentials – it’s difficult to know where to start.
After all, not all cashmere is created equal. While some pieces might be soft and inviting at first touch, the true measure of quality lies in their durability, the way they maintain their softness after repeated wear, and whether they resist the dreaded pilling that often plagues lower-quality versions.
The landscape has changed, too, with a growing focus on ethical sourcing and transparency. Many of today’s best brands not only offer superior quality but also traceable supply chains and sustainable practices.
This includes ensuring that the goats are treated humanely, with adequate space to roam and graze naturally, and that the farming methods do not lead to overgrazing or land degradation.
Some brands also focus on traceability, working directly with herders who use traditional, low-impact practices. Some brands are even turning to recycled cashmere, reprocessing old garments to create new ones, reducing waste and the environmental footprint of the production process.
What exactly is cashmere, and how is it sourced?
Cashmere is a fine, soft wool harvested from the undercoat of cashmere goats, primarily found in the harsh climates of Mongolia, China and Tibet. Unlike regular wool, which comes from sheep, cashmere is prized for its exceptional softness, warmth and lightweight nature.
Once gathered, the fibres are sorted to remove coarser hair, leaving only the softest and finest strands. These are then washed, spun, and dyed to create yarn, which is woven into fabric. Due to the delicate nature of the fibres, cashmere is often processed in smaller batches, requiring skilled craftsmanship.
Whether you’re seeking a classic, long-lasting cashmere sweater or a luxurious throw to drape over your sofa, there’s a greater awareness than ever about what goes into the making of these coveted pieces.
From exceptional craftsmanship to thoughtful design, and from environmental responsibility to long-term wearability, if you’ve been on the hunt for that perfect cashmere investment – these are the labels worth knowing.
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Gobi Cashmere
Price: ££
Gobi Cashmere is a standout brand in the world of luxury cashmere, particularly known for its focus on both high quality and sustainability. Based in Mongolia, the company has deep roots in the region where cashmere is sourced, working directly with local herders to ensure the best possible fibres while promoting ethical and responsible practices.
The brand is particularly notable for its commitment to preserving the traditional methods of cashmere production, as well as its dedication to environmental responsibility.
They use sustainable farming techniques, ensure that herders are paid fair wages, and implement measures to protect the biodiversity of Mongolia’s steppes. Additionally, Gobi Cashmere is involved in various environmental initiatives, including reducing water consumption in production and focusing on energy-efficient manufacturing.
Buy now, Gobi Cashmere
Johnstons of Elgin
Price: £££
Johnstons of Elgin is a wonderful and well-known Scottish brand that is a leader in both traditional and contemporary cashmere design. Home to both wearables and decorative accessories, Johnstons of Elgin prides itself on its highly integrated process, from sourcing the finest fibres to weaving and finishing its garments in-house.
The brand is committed to sustainability through ethical sourcing and environmentally conscious practices. We’re particularly partial to their near-weightless and effortlessly chic superfine cashmere jumpers, as well as their personalisable cashmere scarves and stoles.
Buy now, Johnstons of Elgin
N.Peal
Price: ££
A British brand with a rich heritage, N.Peal has been creating luxurious cashmere for over 80 years. Known for its classic, elegant designs and superb quality, the brand continues to innovate with eco-friendly practices and a strong focus on craftsmanship.
Buy now, N.Peal
Chinti & Parker
Price: ££
Beloved for its playful designs and commitment to sustainability, Chinti & Parker offers luxurious, environmentally conscious cashmere pieces. The brand uses organic and recycled materials in its collections, ensuring high quality while reducing its environmental impact. We particularly love their pop culture collaborations, such as their current Peanuts-themed range.
Buy now, Farfetch
The Elder Statesman
Price: ££££
The Elder Statesman is an LA-based brand celebrated for its vibrant colours and artisanal approach. The Elder Statesman uses only the finest cashmere, often sourced from Mongolia, and places a strong emphasis on handcrafting each piece with a focus on sustainability.
Buy now, Farfetch
M&S
Price: £
Marks & Spencer Cashmere is another solid option for those looking for high-quality cashmere without the luxury price tag. Known for its accessible pricing and commitment to quality, M&S offers a range of cashmere garments, from classic sweaters to stylish cardigans and accessories.
While M&S may not have the same higher-end cachet as brands, it’s consistently praised for providing good value. The brand sources its cashmere from Mongolia and China, ensuring that it meets strict quality controls.
Buy now, M&S
Naadam
Price: ££
Known in particular for their chic, reversible designs, Naadam is prized for its focus on sustainability and fair trade. The brand works directly with Mongolian herders to ensure ethical, eco-friendly production, using sustainably sourced cashmere that is soft, durable and affordable.
Buy now, Naadam
Uniqlo Cashmere Crew Neck Jumper
Price: £
Okay, it's not just M&S owning the cashmere crown on the high street: Japanese brand Uniqlo comes in joint.
The label offers well-made and high-quality staples, from shirt dresses to suits and insulating outerwear, the warmth of which often defies the weight. It might be the cheapest place to pick up a 100 per cent cashmere jumper on our list with this soft crew neck coming in just shy of £80.
Uniqlo also boasts the biggest shade range; this jumper comes in no less than 24 colours, so you should be able to find one that sparks the most joy for you.
Buy now £79.90, Uniqlo
Reformation Jadey Cashmere Oversized V-neck Sweater
The party doesn't start and stop with dresses over at Reformation, although I will admit they are often the main draw. In knitwear, the brand continues to show off its cult status with this oversized cashmere jumper. Made from 95 per cent recycled cashmere yarn and 5 per cent new cashmere, it's the ultimate slouchy jumper - so choose it for long-haul trips and loungey weekend outfits. There are nine colours to choose from but we like this red to match our Merlot.
Buy now £298.00, Reformation
