Black Friday is well and truly underway, and the deals just keep on coming.
From mattresses to TVs, tablets, and stand mixers, the biggest sale of the year is the gift that keeps giving. Now is the time to pick up home essentials, birthday gifts, stocking fillers and treats that are otherwise far too expensive to justify.
With thousands of brands slashing prices, there’s a lot to on offer, in every sense. Are you buying for a beauty buff? Are they always talking about the latest video game? Are they an avid baker? Or have they recently made running their entire personality?
Whatever their quirk, this Black Friday is the perfect time to buy a gift for them without putting too much of a dent in your wallet.
Where to start? Firstly, read the below to discover the best gifts for every budget.
Then, check out our Live Blog for the most up-to-date sales information. It’s the best place to get fresh ideas and intel on flash sales.
Finally, head to the ES Best homepage to peruse all of our Black Friday roundups which have been extensively researched to find the best deals for you.
Why you can trust ES Best’s recommendations this Black Friday
This isn’t our first Black Friday rodeo. Oh no, we’re very experienced in this ring. Many of the products recommended are tried, tested, and given the seal of approval by our team. So, just think of us like you’re BFFs with some amazing insider knowledge on the best things to buy, right now.
Scroll on to discover the best gifts to buy this Black Friday.
Jones Road The City Lights Kit
Bobbi Brown’s Jones Road brand has made a name for itself with its kits – bundles that provide everything you need to recreate the beauty entrepreneur's signature natural makeup looks, and they always go down a treat.
The idea behind The City Lights Kit came from the holiday season in New York City. Inside are a quartet of products that offer a subtle pop of colour. These include the Mini Miracle Balm in new hue Chic, the Mini Miracle Balm in shimmering Magic Hour, The Mascara and Cool Gloss in Rosy.
Was: £60
Buy now £45.00, Jones Road
Stanley Quencher 2.0 Flowstate
They can barely keep these liquid guzzlers in stock, so when you find somewhere that sells them - move fast.
The viral tumbler comes in four hues, is 90 per cent recycled, and is made from hygienic stainless steel. The BPA-free design is complete with a double-wall vacuum insulation and powder coat finish. Designed to keep your drinks as cooler for longer, the Stanley Quencher is complete with a reusable straw and comfort-grip handle – ensuring that it’ll never leave your side.
Was: £45
Buy now £33.00, Urban Outfitters
Loop earplugs
Best for: day-to-night noise reduction
A low-tech, low-maintenance option for both sleeping and waking states, Loop earplugs are a subtle noise-reducing product made from flexible soft-touch silicone for an ultra-comfortable and barely-there feeling. Capable of up to 26dB of noise reduction, these earplugs are a budget-friendly reusable option for light sleepers and those with sensory sensitivities.
Loop’s fantastic technicolour noise blockers come with four interchangeable ear tip sizes so you can find your perfect fit. Easy to clean and wonderfully hygienic, these earplugs are a value-for-money all-rounder that can be used over and over without any loss of quality.
Buy now £15.96, Loop
Pandora Asymmetrical Heart Hoop Earrings
Offering a sleek, minimalistic twist, we love these chic heart-shaped hoops which shimmer effortlessly thanks to the 14k gold plating.
Was: £45
Buy now £36.00, Pandora
Navy Oodie
Sure, you’re not winning any fashion contests in this get-up, but this is your living room we’re talking about, not the catwalks of Paris. When it comes to comfort in the face of a British winter, we can forgive just about anything. This unisex design in a jewel-tone navy is the equivalent of a 6XL hoodie so should fit most wearers.
Slip it on and experience the closest thing possible to being hugged by a warm cloud with warm Sherpa fleece lining brushing against skin and a soft flannel fleece making up the outside. You’ll want to live in it in the weeks ahead, and when it needs freshening up, just chuck it in your next wash.
Buy now £32.50, Oodie
Remington Shea Soft Hair Dryer
At better than half off for this Remington dryer, there's no need to suffer a bad hair day ever again. The tool features Ionic technology to smooth the appearnce of frizz, leaving hair shiny and smooth.
Sold with a three-year manufacturer's guarantee.
Was: £50
Buy now £19.00, Argos
Gymshark Rest Day Essentials Hoodie
Crafted from premium, heavyweight 300gsm fabric, this 100 per cent cotton Gymshark hoodie is essential by name and nature. It offers a subtly oversized fit with ribbed panels under the arms for added comfort. The loungewear piece is also equipped with ribbed cuffs and a hem, but we love tucking the hem under for an extra baggy silhouette.
Was: £55
Buy now £33.00, Gymshark
Bosch Tassimo Style Coffee Machine with 2 Pack of Tassimo Discs
Save a whopping £83 on this Very good deal which pairs a Tassimo style coffee maker with two packs of discs to create barista-level brews. The compact appliance is ideal for small kitchens and boasts Intellibrew technology to ensure each cup tastes as refreshing as the last.
Was: £117
Buy now £34.00, Very
Aesop Resurrection Hand Wash 500ml
For builders and chefs to healthcare professionals, handwashing is a major element of the job and practising good hygiene. When you're putting your hands through the wringer so frequently, it's wise to invest in a moisturising soap to bring them back from the brink.
Aesop's Resurrection soap, made with conditioning botanical blends, gently cleans and hydrates hands and is gentle enough for everyday use. It is on the expensive side, but you'll get half a litre here - not to mention a cool bottle to display it in.
Was: £33
Buy now £28.05, Cult Beauty
ELEMIS Pro-Collagen Cleansing Balm
The sumptuous balm of Elemis’ cult cleanser will make the twice-daily process a luxury experience. From its delicious rose fragrance offering a fresh scent to the rich oily texture that removes makeup, dirt and grime, it feels decadent and nourishing on the complexion.
The balm is enriched with nine essential oils, 20 varieties of English roses and transforms from a balm to an oil as it touches the skin and then into a milk when water is added.
Was: £48
Buy now £28.08, Amazon
Pandora Moments Heart Clasp Snake Chain Bracelet
Available in a variety of plated finishes, we love the sophisticated and sentimental brilliance of the Pandora Moments Heart Clasp Snake Chain Bracelet.
Was: £60
Buy now £48.00, Pandora
Lululemon Groove Super-High-Rise Flared Pant Nulu
As Lululemon put it, these leggings are designed for yoga and those who are constantly on the move. Made from the brand’s signature buttery-soft Nulu fabric, these leggings will feel like a second skin. The back drop-in waistband pocket is big enough to hold a credit card, keys, or your phone and the full-length finish is intended to barely graze the floor.
Pair them with your favourite Birkenstocks or the cult favourite Ugg slipper for the ultimate athleisure look.
Was: £108
Buy now £44.00, Lululemon
Crocs Unisex Kids Classic Clog T Clogs
There's up to 30 per cent to be saved off the RRP of these kids Crocs, available in a variety of hues.
From £29.99
Buy now £20.00, Amazon
Others over £50
Gucci Eau de Parfum Discovery Fragrance Gift Set
Tumble into a world of Gucci for less this Black Friday. The luxury house's fragrances are on sale at John Lewis; four miniatures for men and women in a sized-down version of their famous packaging. Perfect for adding to your travel beauty kit or slipping into Christmas stockings.
Was: £67
Buy now £53.60, John Lewis
Polaroid Go
Best for: Retro vibes
When it comes to nostalgic photographic fun, nobody does it quite like Polaroid. For the younger generation, the Polaroid Go is the brand’s best instant camera. Its small size means it’s perfect for little hands, while the fun design – complete with a rainbow racing stripe – will appeal to the youngest of users (though we’d say it’s best suited to kids aged five and upwards).
The controls are super simple, making it very easy to use (you really do just point and click), and its automatic flash means even the most inexperienced of photographers can come out with a decent shot. The resulting instant snaps all come with that slightly hazy, dreamlike quality you expect from a Polaroid, and the film isn’t the cheapest to buy, but for a fun kids’ instant camera, it’s a great option.
Was: £80
Buy now £69.99, Polaroid
Kenwood KMX750AB kMix Stand Mixer - Black
Got a baking fiend on your hands? Help along their baking adventures by leaping on this stand mixer deal, now heavily discounted in Argos’s Black Friday sale. It’s also available in white.
Was: £420.00
Buy now £180.00, Argos
Nike Running Division Women's Therma-FIT Running Gilet
Available in both black and pink, save big on this highly technical and impressively stylish running gilet from Nike’s dedicated Running Division this Black Friday. Whether you’re running during the day or at night, the midweight wool-blend fabric has thermoregulating properties and has been woven with reflective yarns at the front panel.
ENTER CODE GOBIG24 FOR 25% OFF AT CHECKOUT
Was £119.99
Buy now £89.99, Nike
HOUSE OF CB Reva corset satin midi dress
If the seasonal palette of this cocktail dress doesn't do it for you, the £100 discount might. There are still lots of sizes left, so if you're looking for a knockout dress for festive parties, you'd better nab it quick.
Was: £169
Buy now £69.00, Selfridges
