Amazon has always been a one-stop shop, no matter you’re searching for.
Need a new good read for your next trip? Check. A new laptop? Check. A supply of nappies? An upgrade to your time-old TV? Layers to withstand the British winter? Check. Check. Check.
It’s the same story for beauty products. Amazon has long played host to big-name brands like ghd, Pureology, FOREO, Elemis and more, but never has it had such an expansive offering of items to fill your bathroom cabinet.
In September 2022, Amazon unveiled its Luxury Stores in the UK that brought alongside it high-end skincare favourites to the site, including the likes of Dr Barbara Sturm.
It’s not just skincare. The number of labels is seemingly endless and covers the spectrum of hair, makeup, fragrance and tools. The latter of which includes gadgets and gizmos like electric toothbrushes, hair dyers (hello Dyson!), and even hair removal like at-home IPL machines from Braun and Philips.
You will also be able to find all this and more at a fraction of the cost as part of the Amazon Prime Day sales.
What is Amazon Prime Day?
A sale that traditionally took place once a year, Prime Day was Amazon’s answer to Black Friday earlier in the year. It originally was held in July but grew into a double feature in 2022 in both July and October. For 2023, there’s triple the fun with an additional sale having taken place in March.
What is the difference between Amazon Prime Day and Amazon Big Deal Days?
The Amazon Big Deal Days may differ in name to Prime Day but in terms of your ability to maximise epic reductions across a whole host of products, there is not much difference between the two events.
When is Amazon Prime Big Deal Days?
Amazon has now confirmed that the event will take place on October 10 and 11. Deal prices will come to a screeching halt at 23:59 on the button.
How to take part in Amazon Prime Big Deal Days
Make sure you are logged into your Prime account to maximise the bargains on offer. If you’re yet to subscribe to the retailer’s Prime membership, there’s no time like the present. Being part of the Prime club gets you entry to discount events as well as Prime Video, free Kindle books and much more. Most notably, you get unlimited next-day delivery.
Sign up for a 30-day free trial for Prime here.
What kind of beauty deals can we expect?
The most popular discounts on Prime Day tend to fall on items at the once pricier end of the spectrum. We’re talking ghd styling tools, Oral-B toothbrushes with reductions that will have you blinking twice and the cult Philips Lumea IPL device. Look also to Murad, Perricone MD, Elemis, Living Proof, Viviscal, Neal’s Yard, Urban Decay and more.
Are there any beauty discounts available now?
You betchya! See below for the ones we think are worth your attention.
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Philips Lumea IPL Hair Removal 8000 Series - Hair Removal Device
Was: £449.99
Buy now £289.99, Amazon
Theragun PRO massage gun
Global leaders in percussive massage therapy Therabody are offering up £180 off their Theragun and Wave series. Discounts are running until Tuesday 30 November so make sure you snap up a great deal on their coveted massage tools while there’s still time.
The Theragun PRO massage gun offers a deep muscle treatment that enhances muscle recovery and releases stress and tension with smart percussive therapy.
Make sure you check out the discounts Therabody is offering across its entire Theragun range.
Was: £469
Buy now £349.00, Amazon
Elizabeth Arden Retinol Ceramide Capsules Line Erasing Night Serum
Was: £77
Buy now £37.74, Amazon
Braun IPL Silk-Expert Pro 5, Permanent Visible Hair Removal with Pouch, 1 Wide and 2 Precision Heads and Venus Razor
Was: £739.99
Buy now £349.99, Amazon
Bed Head by TIGI Queen For a Day Thickening Hair Volume Spray
Was: £15.90
Buy now £6.40, Amazon
Philips Shaver Series 9000 Wet and Dry Electric Shaver
Was: £269.99
Buy now £199.99, Amazon
Pureology Hydrate Shampoo
There is a reason why Pureology’s Hydrate shampoo is often found in our ‘best’ round-ups: it’s quite simply a very good product. The scent alone will be enough to convert you to the world of the vegan haircare brand (it has notes of patchouli, bergamot and lavender), but you’ll stay for the transformation of your tresses that will appear healthier, hydrated and vibrant if treated with colour.
Sage, green tea and jojoba form the basis of the formula that is nourishing and protective. These nourishing powerhouses are combined with the brand’s patented Antifade complex that should buy you some time between salon appointments and prevent further environmental aggressors from affecting your hair.
Was: £23.80
Buy now £14.25, Amazon
ghd Platinum+ Professional Smart Styler
If the original is the timeless workhorse in the collection, the Platinum+ is the slick, technologically-advanced super straightener that comes with smart features. The intelligent tool has the ability to adapt its temperature to each section of your hair, offering the optimal degrees to better protect as you straighten. It monitors the tresses at 250 times per second in order to achieve this. This device also impacts colour protection and encourages a healthy shine.
Was: £229
Buy now £169.99, Amazon
FOREO Bear Microcurrent Facial Toning Device With 5 Intensities
Innovative Scandinavian label has been putting a hi-tech twist on beauty routines the world over for quite some time with its bestselling LUNA device that is not your average cleansing brush. It uses silicone and sonic to make your products more efficacious (but more on that below).
The BEAR is one of the brand’s newer offerings and has been created specifically for facial toning. Crafted in the FOREO signature silicone, it delivers microcurrent and T-Sonic pulsations that exercise each and every muscle in the face and neck (don’t forget the neck!). Entirely safe and foolproof, the brand opts for a patented Anti-Shock System so you need not fear about any potential mishaps as it will automatically adjust to the area in question through sensors. This provides an entirely pain-free experience and yet you won’t help but notice the visible changes, especially when it comes to areas like the cheekbones.
Connect to the app and you can follow one of the customisable facial workouts for a face PT in your pocket, helping to boost collagen and elastin and tighten skin at the same time by penetrating and stimulating at a cellular level and resulting in a natural toning effect. More than just skin deep, this beauty gadget is able to reach through the skin’s layers in order to encourage better circulation, offer lympathic drainage and ease tensions to leave you with the glowing skin that you deserve.
Plus the battery life is so long-lasting, you can use it over 90 times without needing to rejuice - just remember where you leave the charger. There are no additional attachments but it is best paired with a serum to allow the device to glide along the skin with ease - a mini version of the brand’s SERUM SERUM SERUM is included with this purchase.
Was: £209
Buy now £121.72, Amazon
Kérastase Resistance, Strengthening & Healing Serum with Heat Protection
Was £45.80
Buy now £35.52, Amazon
Oral-B iO8 Electric Toothbrush with Revolutionary Magnetic Technology
Was: £449.99
Buy now £216.00, Amazon
Philips Sonicare Advanced Whitening Edition Rechargeable Electric Toothbrush
Was: £249.99
Buy now £94.99, Amazon
Elemis Pro-Collagen Overnight Matrix, Pro-Collagen Night Cream
Was: £158
Buy now £108.00, Amazon
L'Oréal Professionnel Steam Hair Straightener & Styling Tool
Was: £235
Buy now £178.50, Amazon
This Works Deep sleep pillow spray
Was: £21
Buy now £13.30, Amazon
Braun Beauty Set, Epilator for Hair Removal, 7 In 1
Was: £269.99
Buy now £149.99, Amazon
Britney Spears Fantasy Eau de Parfum
Fantasy may have launched more than 15 years ago but it’s still one of the biggest celebrity fragrances worldwide (one bottle is sold every three minutes).
Allow us to explain the hype – lychee, kiwi and cupcake accord (yes, really) blanket the skin in utter sweetness, it lingers for hours and the bottle is embellished with Swarovski crystals. What’s not to love? A good gourmand can be tricky to get right, but Britney has officially mastered the art of heavenly perfume.
Buy now £13.54, Amazon
COSRX Advanced Snail 96 Mucin Power Essence
Beauty buffs will no doubt be familiar with this essence formulation but if you’re just dipping your toe into the world of Korean skincare, may we introduce you to snail mucin, the named ingredient in this hydrating product. Following your cleanser and toner, this product is instantly refreshing and enriches the skin with moisture. Don’t be put off by the Snail Secretion Filtrate, a much-hyped component in K-Beauty beloved for its ability to prevent hydration loss. Your skin will thank you from the very first usage.
Was: £21.99
Buy now £12.09, Amazon
Garnier SkinActive Micellar Cleansing Water, 700ml
Was £9.99
Buy now £4.44, Amazon
Elizabeth Arden Eight Hour Cream Skin Protectant for Face & Body
Was £28
Buy now £17.55, Amazon
Ghost Women's Deep Night EDT, 50 ml
Was: £55
Buy now £26.00, Amazon
Neal’s Yard Remedies Wild Rose Beauty Balm
Was £43
Buy now £29.79, Amazon
Tangle Teezer Hairbrush | Original Plant Brush Detangling Hair Brush for Wet & Dry Hair
Was £17
Buy now £12.75, Amazon
Hair Dryer Brush Blow Dryer Brush in One
Was: £43.99
Buy now £26.32, Amazon
St. Tropez Express Bronzing Mousse
Get greater control over the shade of your tan with this mousse from tanning experts St. Tropez. In only one hour, you will get a sunkissed look that deepens as time goes on. The formula doesn’t look streaky and dries quickly after application. It works to hydrate your skin and even has a pleasant fragrance.
Was: £24
Buy now £12.80, Amazon
Redken Acidic Bonding Concentrate Intensive Pre-Treatment 150ml
With a bottle that looks like it’s straight out of a lab, this is the potent treatment that your hair routine has been lacking to give stressed strands a new lease of life. The cocktail of the Redken Bonding Care Complex and citrus acid makes for an efficacious product that leaves your hair in a healthier condition - and really what more can you ask for in a treatment? With a lovely texture and pleasant subtle scent, it will become your go-to to transform overly processed hair.
Was: £24.10
Buy now £18.07, Amazon
Urban Decay All Nighter Makeup Setting Spray, Long-Lasting Fixing Spray
Was: £28
Buy now £17.73, Amazon
