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Evening Standard

Lifestyle

Ellie Davis

Best Apple deals to expect for Black Friday 2023 on iPhones, iPads and more

Apple Amazon Black Friday (Topic) Black Friday 2023 John Lewis

Here’s the thing: Apple rarely discounts its own products.

Even when Black Friday rolls around – aka the biggest shopping event in the calendar – you will likely not find its hardware on sale directly on Apple.com.

But before the Apple devotees exit this page feeling sad and disappointed, fear not for almost every other retailer that stocks the US brand will be offering Apple products at a fraction of the cost.

There is truly no better time to upgrade your phone or grow your collection with a new watch, pair of headphones, laptop, tablet or any of the extensive selection of accessories than Black Friday.

During the sales extravaganza, iPhones, Apple Watches, iPads, AirPods and Macs are treated to some of the biggest and best reductions, and you’ll find them on John Lewis, Amazon, Argos, Currys, Very, AO and more.

Even the brand-new handset was included in the sale last year but before we get that, here’s the lowdown on all things Black Friday.

Will Apple have a sale on Black Friday?

While Apple doesn’t typically discount its products on Black Friday, you can still find Apple products on offer. The retailer may offer a gift card with purchases of certain products but if you head to the likes of John Lewis, Currys, Very and Amazon, there are reduced prices across the breadth of the Apple range, from phones to keyboards.

When is Black Friday?

Black Friday is on November 24 and Cyber Monday is on November 27.

What is Black Friday?

We’re sure the bargain hunters among you don’t need to be told about Black Friday but in case you’re looking for a refresher session, here’s the scoop.

Black Friday is an annual event that is always the day after Thanksgiving in the US. What started as a crazy discount day with our friends across the pond, quickly gained traction here in the UK. It is now known for being the foremost shopping event in the calendar.

When does Black Friday end?

The four-day sale culminates on Cyber Monday.

What kind of Apple deals can we expect?

As we alluded to above, the brand-new iPhone 14 was included in the sale last year so there’s a very good chance that the latest launch, the iPhone 15, will be discounted. The same is true for the Apple Watch 8, AirPod Pros and 2023 MacBook models.