Best Apple deals in the Black Friday Cyber Monday 2023…

Here’s the thing: Apple rarely discounts its own products.

Even when Black Friday rolls around – aka the biggest shopping event in the calendar – you will likely not find its hardware on sale directly on Apple.com.

But before the Apple devotees exit this page feeling sad and disappointed, fear not for almost every other retailer that stocks the US brand will be offering Apple products at a fraction of the cost.

There is truly no better time to upgrade your phone or grow your collection with a new watch, pair of headphones, laptop, tablet or any of the extensive selection of accessories than Black Friday.

During the sales extravaganza, iPhones, Apple Watches, iPads, AirPods and Macs are treated to some of the biggest and best reductions, and you’ll find them on John Lewis, Amazon, Argos, Currys, Very, AO and more.

Even the brand-new handset was included in the sale last year but before we get that, here’s the lowdown on all things Black Friday.

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Apple Watch Series 9

Was: £399.

Buy now £379.00, Amazon

Apple iPhone 15 (128 GB) - Black

Was £799

Buy now £779.00, Amazon

Apple iPhone 14 Pro Max (256 GB)

Was: £1309

Buy now £759.44, Backmarket

Apple iPhone 14 Pro (256 GB)

Buy now £1049.00, Amazon

Apple iPhone 14 (128 GB)

Was: £699

Buy now £649.00, Currys

Apple iPhone 14 Plus (128 GB)

Was: £799

Buy now £749.00, Amazon

Apple Watch Series 8 (GPS 41mm) Smart watch

Buy now £339.00, Amazon

Apple Watch Series 7 45 mm GPS

Buy now £337.65, Apple

Apple iPad (9th Gen, 2021), 64Gb, Wi-Fi, 10.2-inch - Space Grey

Was £369

Buy now £299.00, Very

Apple 2022 12.9-inch iPad Pro (Wi-Fi, 128GB) - Space Grey (6th generation)

Was: £1,249

Buy now £1179.00, Amazon

Apple 2022 10.9-inch iPad (Wi-Fi, 64GB)

Was: £499

Buy now £439.00, Amazon

Apple 8.3" iPad mini (2021) - 64 GB, Pink

Was: £569

Buy now £549.00, Currys

Apple 2020 MacBook Air Laptop M1 Chip, 13” Retina Display, 8GB RAM, 256GB SSD Storage

Was: £848

Buy now £799.00, Very

Apple AirPods (3rd generation) with Lightning Charging Case

Buy now £149.00, Amazon

Apple AirPods Pro, (2nd generation), Wireless - White

Was: £229

Buy now £199.00, Amazon

Apple AirPods Max - Sky Blue

Also available in grey.

Buy now £499.00, Amazon

Apple iPhone 13 (256GB)

Was: £599

Buy now £549.00, Amazon

Apple iPhone 13 (128GB)

Was: £599

Buy now £549.00, Amazon

Apple iPhone 13 mini (128GB)

Was: £649

Buy now £599.00, Amazon

Apple Magic Keyboard

Buy now £75.00, Amazon

Apple Magic Keyboard (for 12.9-inch iPad Pro - 5th generation)

Buy now £289.00, Amazon

Apple Pencil (2nd Generation)

Was: £139

Buy now £89.00, Amazon

Apple EarPods In-Ear Headphones with Lightning Connector

Was £19.99

Buy now £15.99, Argos

Apple AirTag, Bluetooth Item Finder, 1 Pack

Was £35

Buy now £29.00, John Lewis

Apple 60W MagSafe 2 Power Adapter for MacBook Pro with 13" Retina Display

Was £79

Buy now £63.20, John Lewis

Apple Magic Mouse (2021) with Multi-Touch Surface, White

Was £69

Buy now £62.00, Back Market

FAQS

Will Apple have a sale on Black Friday?

While Apple doesn’t typically discount its products on Black Friday, you can still find Apple products on offer. The retailer may offer a gift card with purchases of certain products but if you head to the likes of John Lewis, Currys, Very and Amazon, there are reduced prices across the breadth of the Apple range, from phones to keyboards.

When is Black Friday?

Black Friday is on November 24 and Cyber Monday is on November 27.

What is Black Friday?

We’re sure the bargain hunters among you don’t need to be told about Black Friday but in case you’re looking for a refresher session, here’s the scoop.

Black Friday is an annual event that is always the day after Thanksgiving in the US. What started as a crazy discount day with our friends across the pond, quickly gained traction here in the UK. It is now known for being the foremost shopping event in the calendar.

When does Black Friday end?

The four-day sale culminates on Cyber Monday.

What kind of Apple deals can we expect?

As we alluded to above, the brand-new iPhone 14 was included in the sale last year so there’s a very good chance that the latest launch, the iPhone 15, will be discounted. The same is true for the Apple Watch 8, AirPod Pros and 2023 MacBook models.

ES Best's Black Friday deals

Looking for something else? Find the top offers below