From the latest Oscar-nominated films, to your favourite soap operas, watching telly on a 4k TV is a truly immersive experience.
Whether you are looking to upgrade your own set or buying as a generous gift — you don't need to be TV obsessed to love this type of tech.
A 4k TV offers brighter colours, razor-sharp resolution and more defined images to ensure that you don't miss a minute of your favourite show, movie or that football game, while breathing new life into the classics.
Luckily for eager shoppers, many of the biggest tech retailers – including Argos, Amazon and Currys – are already launching great deals on top TV brands like LG, Sony and Samsung.
This provides a great opportunity to snap up a large-screen for less – perfect for lazy box set bingeing weekends. If you want to get the full details about what 4k means and which option is the best for you, check out our full guide to buying a 4k TV.
With so many impressive deals up for grabs now, researching which one is best for you can seem like a monumental task.
Here are a number of fantastic TV deals already on offer.
Under £500
JVC LT-49C898 49" Smart 4K Ultra HD HDR LED TV
Invest in a quality TV without breaking the bank thanks to this JVC model that allows you to watch your favourite shows on Netflix, Amazon Prime, Freeview and YouTube all in one Ultra HD place with enhanced definition and vibrant colour.
£359 (was £499 – saving £140) | Currys | Buy it now
Samsung UE43RU7100KXXU 43" Smart 4K Ultra HD HDR LED TV
Catch up with the latest binge-worthy shows or award-winning movies with this Samsung TV that captures the finer details and encourages you to see time-old content in a new light. The model also works with Google Assistant and Alexa and has a super slim, sleek design.
£399 (was £549 – saving £150) | Currys | Buy it now
Techwood 65AO8UHD 65" Smart 4K Ultra HD TV with HDR and Freeview Play
From the latest blockbusters, to your favourite soaps, get the best out of your viewing experience with the Techwood in an impressive 65" size. The Smart TV includes Freeview and has three HDMI slots and USB ports to plug in your devices.
£499 (was £599 – saving £100) | AO | Buy it now
Panasonic TX-43FX550B 43" Smart 4K Ultra HD TV with HDR and Freeview Play
Transform your living room to an at-home cinema with this 4K Ultra HD resolution TV that also features HDR for greater depth and more realistic colour. The smart TV offers greater visuals as well as allows you to choose between an extensive selection of apps, from Netflix, to BBC iPlayer.
£299 (was £399 – saving £100) | AO | Buy it now
Samsung UE40NU7120 40-Inch 4K Ultra HD Certified HDR Smart TV
This 40in-screen Samsung model is certified with 4K Ultra HD, so you can expect super crisp and colourful visuals. It also includes Samsung's Smart Hub which allows you to access a vast range of online entertainment which the whole family can enjoy, and UHD Dimming to help you achieve the perfect quality.
£329 (was £529.99 – saving £200.99) | Argos | Buy it now
LG 43UK6300PLB 43-Inch UHD 4K HDR Smart LED TV
The 43-inch display and 4K picture make this LG model a great all-round option. It even has ThinQ AI built-in which adds voice control and other smart apps, meaning you can request information and stream a whole host of media without lifting a finger.
£288 (was £599.99 – saving £311.99) | Amazon | Buy it now
Buy from Currys for £289
Buy from Very for £289
Buy from AO for £289
Hitachi 43 Inch Smart 4K Ultra HD TV with HDR
This Hitachi option delivers all the action on a 43-inch screen in full HD, while 3 HDMI slots mean you can connect both your games console and DVD player. You can also browse the Internet and enjoy a whole host of Freeview channels.
£279.99 (was £369.99 – saving £90) | Argos | Buy it now
Under £1000
Hisense H65A6200UK 65" Smart 4K Ultra HD HDR LED TV
An all-rounder, the impressive picture quality of this Hisense TV is paired with the audio to match for a truly immersive experience.
£599 (was £699 – saving £100) | Currys | Buy it now
Buy from Amazon for £599
Buy from AO for £599
Buy from Very for £599
Samsung UE55NU7470 55" Smart 4K Ultra HD HDR LED TV
Binge-watch the latest documentaries with this Samsung TV that enhances the viewing experience with more than one billion colours. Set to immerse you into the world depicted on screen, prepare for crystal clear quality and highly detailed HDR 10+ viewing.
£529 (was £619 – saving £90) | eBay | Buy it now
Sony Bravia KD49XF8096 49-Inch Android 4K HDR Ultra HD TV
Enjoy immense picture quality and true-to-life colours with the Sony Bravia KD49XF8096 which boasts 4K Ultra HDR upscaling and X-Reality PRO. It also has Google Assistant so you can speak to it to find your favourite shows, apps or music.
£619 (was £1,099 – saving £480) | Amazon | Buy it now
Samsung QE49Q6FNATXXU 49" Smart 4K Ultra HD HDR QLED TV
See over a billion colours and shades (it's true), brought to life with the Samsung Q6 featuring the brand’s QLED technology. With the addition of Ambient Mode, this TV can blend seamlessly into your room when not in use. It also includes Smart Hub so you can enjoy Netflix boxsets or the latest TV dramas.
£669 (was £1,299.00 – saving £630) | Amazon | Buy it now
Buy from Reliant Direct for £669
Buy from Box for £669
Buy from Crompton & Moore for £669
Hisense 65 Inch 65U7AUK Smart 4K UHD TV with HDR
If you're looking to go big, why not opt for this whopping 4K Ultra HD TV by Hisense? Its 65in screen is sure to switch up your home cinema nights. And thanks to HDR, you can also expect vibrant colours and outstanding picture quality.
£899 (was £999 – saving £100) | John Lewis | Buy it now
Buy from Argos for £899
Buy from Amazon for £899
TCL 65DP648 65 Inch 4K Ultra HD HDR 10 TV with Smart Freeview Play
With Ultra HD resolution and an impressively thin build (9.9mm), this TCL option provides a superb viewing experience. Wide colour gamut is combined with a 10-bit panel to create 30 per cent purer and richer colours than traditional LED screens, so you’ll not miss a single detail. Comes with a two-year warranty.
£634.52 (was £899 – saving £264.48) | Amazon | Buy it now
Panasonic TX-55FX750B 55" Smart 4K Ultra HD HDR Freeview Play
Catch up on your favourite shows with this LED screen that features Netflix and Amazon Prime apps and Freeview Play built-in.The TV has a minimalistic design with a cable management system that hides unsightly wires.
£868 (was £1,299 – saving £431) | AO | Buy it now
Buy from Currys for £868.98
Buy from John Lewis for £868
Under £1500
LG 75UK6500PLA 75-Inch UHD 4K HDR Smart LED TV with Freeview Play
Heighten your viewing experience with the help of this HD TV that features the latest HD innovation, image mastering and a ultra surround sound experience.
£1,146.35 (was £2,499 – saving £1,353.64) | Amazon | Buy it now
Samsung The Frame UE55LS03 Art Mode 55" Smart 4K Ultra HD HDR LED TV
Depending on your aesthetic, you may be looking for a more subtle TV and The Frame from Samsung is just that. The innovative device resembles a picture frame and can be placed on Art mode when you are not watching regular TV that displays art gallery-quality images with something for every taste. You can also upload your own photos to bring your treasured family memories to life.
£1,198.98 (was £1,799 – saving £600.02) | Currys | Buy it now
Samsung UE75NU7100 75" Smart 4K Ultra HD HDR LED TV
With an impressive saving, this flat screen offers a vivid picture with augmented colour, crystal clear quality and intricately detailed imagery. The TV also features Auto Motion Plus to keep up with faster action to ensure that you don't miss a minute.
£1,199.35 (was £1,399 – saving £199.65) | Currys | Buy it now
LG OLED55B7V 55 inch Premium 4K Ultra HD HDR Smart OLED TV
With its improved colours and contrast over LCD, OLED (Organic Light Emitting Diode) has been heralded as the next-gen display technology for many years now. OLED TVs are also thin, light and offer incredible contrast – second to none on the market. Try this impressive 55in LG model, which delivers the deepest levels of black for rich shadow details and more precise colours.
£1,049 (was £2,299 – saving £1,250) | Amazon | Buy it now
LG 70UK6950PLA 70" Smart 4K Ultra HD HDR LED TV
For anyone whose heart is set on an absolutely gigantic telly, this 70in LG option is worthy of serious consideration. Expect pin sharp visuals, plus, you can take advantage of popular smart apps, Internet Browser and parental controls.
£949 (was £1599 – saving £650) | Currys | Buy it now
Samsung 55 Inch 55NU8500 Smart 4K UHD TV with HDR
A curved TV allows for a wider viewing angle and provides a more immersive experience. So if you have multiple viewers watching at different angles they will all have a great view of the screen. We especially like Samsung’s 55NU8500, which combines 4K Ultra HD resolution with HDR 1000 to deliver striking brightness and exceptional shadow detail.
£649 (was £1,089 – saving £440) | Argos | Buy it now
Over 2,000
Toshiba 65X9863DB 65" Smart 4K Ultra HD OLED TV with HDR and Freeview Play
Unlock the full potential of HD content with the help of the Toshiba TV that boasts a super crisp 4k that is enhanced by the OLED display. The addition of Dolby Vision also offer a broader spectrum of hues for a lifelike effect.
£1,699 (was £2,299 – saving £600) | AO | Buy it now
Panasonic TX-65FX750B 65" Smart 4K Ultra HD HDR LED TV
If you can fit it through your front door, bag this 75in Panasonic TV and enjoy impressive HDR visuals and a 4K resolution. Thanks to micro-dimming technology, viewers will be able to see even the finest of details in dark scenes, and it also supports 3D viewing.
£1,299 (was £1,699 – saving £400) | Currys | Buy it now
Buy from John Lewis for £1,299
Sony Bravia KD55AF9BU 55" Smart 4K Ultra HD HDR OLED TV
For a crisp and clear viewing experience, this TV will allow you to appreciate even the most minute of details. It also features precision audio, voice control with built-in Google Assistant and a stand free design.
£1,999 (was £2,999 – saving £1000) | John Lewis | Buy it now