In an effort to push the brand nationally and internationally, the Cincinnati Bengals will get creative during Super Bowl week in New Orleans soon.
The Bengals will unveil the Bengals Bayou House on February 7-8 in New Orleans, highlighting the connection between the team and LSU football across two days of events such as yoga and a notable culinary experience.
From the press release:
This exclusive two-day event promises to be an unforgettable experience, featuring the homecoming of James Beard-nominated Chef Jeff Harris from the Cincinnati restaurant Nolia Kitchen to New Orleans. For the first time since leaving his hometown in the aftermath of Hurricane Katrina, this culinary icon will showcase his talent in a city that shaped his craft. Chef Harris’ extraordinary cuisine will be paired with exclusive tastings from Louis XIII & Sazerac’s top brands.
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Elizabeth Blackburn, the Bengals’ Director of Strategy & Engagement, among others, have made ample efforts over the last few years to boost the team’s presence on a global scale.
Notably, this includes things like attempting to lock in an annual Black Friday primetime game with the NFL, as well as the droves of new sponsorship deals that extend far beyond simply renaming the stadium.
