The throwdown between the Cincinnati Bengals and San Francisco 49ers was big business for the NFL.
Thrown into a late-afternoon timeslot on CBS, the game churned out huge numbers.
Per CBS, the cross-conference battle earned 26 million viewers, the most for a Week 8 game dating back to 1998.
That’s a massive number for the commonly primetime Joe Burrow-led Bengals. The 49ers have a huge fanbase and the game was a showcase of two playoff and even Super Bowl hopefuls, but it still speaks to just how far the Bengals have come.
And just a week later, it wouldn’t be a stunner to see the Bengals involved in some viewership records again as they host “Sunday Night Football” against the Buffalo Bills, a re-upping of the two matchups from last year, the first that got called off after the Damar Hamlin injury and the second from the playoffs.
NFL Ratings continue to huge this season:
The #Bengals–#49ers game led the way for CBS on Sunday with 26 million viewers.
Most watched Week 8 game window since 1998.https://t.co/dhTWxHGwTX pic.twitter.com/Qd0iWUk7gB
— Dov Kleiman (@NFL_DovKleiman) October 31, 2023
