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USA Today Sports Media Group

Sport

Chris Roling

Bengals QB Joe Burrow gets a new endorsement deal

Joe Burrow Cincinnati Bengals Christian McCaffrey

Cincinnati Bengals quarterback Joe Burrow has a big new deal ahead of the 2023 season — of the endorsement variety, not the anticipated long-term extension.

On the Tuesday before Bengals training camp, BODYARMOR announced that Burrow was the newest athlete repping BodyArmor Sports Drink.

Burrow will be featured in national advertisement and social media campaigns for the Coca-Cola brand, joining the likes of Christian McCaffrey, CeeDee Lamb and even Cleveland Cavaliers star Donovan Mitchell.

This means Burrow has endorsements from Kroger, Cash App, Buffalo Wild Wings and others in addition to this newest deal.

Here’s a look at the first bit of promotion from Burrow’s latest off-field deal:

Welcome to #TeamBODYARMOR, @JoeyB 🙌🏈 pic.twitter.com/XieX4uBaDU

— BODYARMOR (@DrinkBODYARMOR) July 25, 2023

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